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GLA University Online

Online MBA in Marketing

A marketing focused online MBA degree at GLA University provides students with a thorough and engaging education designed to give...

About Online MBA in Marketing

A marketing focused online MBA degree at GLA University provides students with a thorough and engaging education designed to give them the strategic thinking, analytical abilities, and creative thinking needed to succeed in the cutthroat marketing industry. Students study consumer behavior, market research, brand management, digital marketing, and marketing analytics through a combination of foundational business courses and focused marketing electives. Graduates acquire a thorough understanding of marketing concepts and methods while investigating cutting-edge approaches to successfully engage target markets, set brands apart, and spur company expansion. Students can apply theoretical principles to real-world marketing difficulties through experiential learning opportunities including case studies, simulations, and real-world projects, which help them hone their problem-solving and decision-making skills. Furthermore, the online format creates a rich and dynamic learning environment by allowing students to work with peers from different backgrounds, utilize state-of-the-art technology, and get industry insights from knowledgeable teachers.

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Online MBA in Marketing

Key Program USP's of Online MBA in Marketing from GLA University

Graduates of an MBA in Marketing degree are prepared for success in a range of marketing positions across industries.

1
Comprehensive Curriculum: Students will gain a comprehensive understanding of marketing principles and methods through the curriculum's wide range of topics, which include consumer behavior, brand management, digital marketing, advertising, market research, and marketing strategies.
2
Specialized Tracks: A lot of schools have marketing majors or special tracks that let students customize their coursework to fit their unique interests and professional objectives. These courses could cover topics like product creation, brand management, digital marketing, or international marketing.
3
Opportunities for Experiential Learning: The curriculum frequently includes practical learning opportunities, like case studies, real-world projects, internships, and simulations. These allow students to apply theoretical principles to real-world marketing difficulties and hone important problem-solving techniques.
4
Cutting-Edge Tools and Technologies: The program gives students the skills and information necessary to use digital platforms, data analytics, social media, and marketing automation to generate successful marketing campaigns and initiatives. It places a strong emphasis on new trends and technologies.
5
Through events, guest lectures, alumni networks, and career services, the program offers networking opportunities with industry professionals, alumni, and peers. This helps students develop their professional networks and forge important connections.

Course Curriculum of Online MBA in Marketing from GLA University

Learn about GLA University's online MBA in marketing with a focus on finance. See eligibility, selection criteria, costs, and further information on admission for the year 2024 below.

Semester First
  • Management process and Organizational Behavior
  • Business Statistics
  • Business Laws
  • Marketing Management
  • Business Accounting
Semester Second
  • Financial Management
  • Operations Management
  • International Business Management
  • Human Resource Management
  • Research Methodology
Semester Third
  • Consumer Behavior
  • Marketing of Services
  • Digital Marketing
  • Product and Brand Management
Semester Fourth
  • Marketing Research
  • Sales and Distribution Management
  • Customer Relationship Management
  • International Marketing
  • Advertising Management

Learning Outcomes of Online MBA in Marketing from GLA University

This is a summary of the learning objectives and procedures usually involved in acquiring an MBA in marketing

1
Gain a strategic attitude to evaluate customer behavior, market trends, and competitive environments. This will help you create marketing plans that are both successful and in line with your company's objectives.
2
Develop your skills in gathering information, evaluating it, and drawing conclusions in order to spot market opportunities, divide up target markets, and evaluate the positions of competitors.
3
Understand about the concepts and techniques of brand building, such as brand positioning, brand equity management, and brand communication tactics, to establish and maintain a competitive edge.
4
To engage audience segments, optimize online campaigns, and use data analytics for performance assessment and optimization, become an expert in digital marketing tools, tactics, and platforms.
5
To create captivating messaging and increase brand visibility, hone your effective communication skills across a variety of channels, including as social media, public relations, advertising, and content marketing.

Eligibility Criteria of Online MBA in Marketing from GLA University

  • iconPassed Recognized Bachelor's Degree of minimum 3 Yrs duration. With at least 50% Marks
  • iconFive percent relaxation in the minimum eligibility is provided to SC/ST Category Students

Fee Structure of Online MBA in Marketing from GLA University

Discover about the Online MBA in Marketing's clear cost structure, which enables you to make well-informed investment decisions that are customized to your academic objectives.

Semesters

Fees

total

73000

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We are committed to helping you access financial assistance tailored to your educational needs. Our streamlined application process and flexible repayment options make securing a loan for online education a hassle-free experience.

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Our affordable EMI plans, ensure that the cost of education doesn't become a barrier to your aspirations. With our student-friendly EMI options, you can conveniently spread the cost of your education over manageable monthly payments

No Cost EMI

Many partner institutions allow you to enroll in their programs without incurring any additional charges on your monthly payments. This means you can invest in your education without worrying about interest costs, making quality learning a budget-friendly choice.

Career Opportunity After Online MBA in Marketing from GLA University

They will have the knowledge, abilities, and self-assurance needed to propel corporate expansion, forge powerful brands, and develop effective marketing plans in the cutthroat business world of today.

IconMarketing Data Analyst
IconBrand Manager
IconMarket Research Analyst
IconDigital Marketing
IconMarketing Coordinator
IconChief Marketing officer
IconSocial Media Marketing Expert
IconCreative Director
IconContent Marketing Manager

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