GLA University Online

Online BBA in Marketing

A Marketing-focused online BBA from GLA University provides students with a convenient and adaptable alternative to continue their education while...

About Online BBA in Marketing

A Marketing-focused online BBA from GLA University provides students with a convenient and adaptable alternative to continue their education while juggling other obligations. Students from any location can access certified colleges offering top-notch marketing education through virtual platforms and digital tools. In addition to specialist marketing courses like branding, digital marketing, consumer behavior, market research, and marketing analytics, the curriculum usually covers fundamental business concepts. Through interactive online forums, recorded lectures, and group projects, students create a dynamic learning environment that meets the needs of a variety of learning preferences. With the availability of both synchronous and asynchronous learning options, students may study at their own speed and engage in real-time communication with classmates and lecturers. Internships and capstone projects are examples of practical learning opportunities that give students the chance to apply their academic knowledge to actual marketing problems. Online BBA in Marketing graduates GLA University have the information, abilities, and industry insights necessary to pursue fulfilling jobs in marketing across a range of industries. They can use digital technologies and techniques to propel business success in the cutthroat business world of today.

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Online BBA in Marketing

Key Program USP's of Online BBA in Marketing from GLA University

All things considered, a BBA in Marketing program gives students a thorough education in marketing theories, tactics, and strategies, equipping them for jobs in a range of marketing roles across industries.

Core Business Courses: BBA programs contain basic courses in accounting, finance, management, operations, and business law, among other topics related to business. Students who complete these courses will have a thorough understanding of basic business principles.
Courses with a Specialization in Marketing: BBA programs that emphasize marketing provide courses that focus on subjects unique to the marketing field. Courses in consumer behavior, market research, branding, advertising, digital marketing, social media marketing, sales, and marketing analytics are a few examples of these.
Market Research and Analysis: Students gain knowledge on how to collect and evaluate data, assess market trends, and pinpoint the wants and needs of consumers. Proficiency in market research is crucial for formulating efficacious marketing strategies and campaigns.
Creating marketing strategies and plans to accomplish organizational goals is the main focus of courses in marketing strategy and planning. Market segmentation, targeting, positioning, product development, price, distribution, and promotion tactics are among the topics covered in class.

Course Curriculum of Online BBA in Marketing from GLA University

The program gives students the information and abilities they need to create and carry out powerful brands, interact with target markets, and accelerate corporate success.

Semester First
  • Management Concepts & Practices
  • Fundamentals of Accounting
  • Managerial Economics
  • Business Mathematics
  • Fundamentals of Computer & Data Handling
Semester Second
  • Organization Behavior
  • Management Accounting
  • Business Statistics
  • Business Ethics & Values
  • Practical of Computer Applications
Semester Third
  • Marketing Management
  • Production & Operation Management
  • Business Communication
  • Legal and Regulatory Framework of Business
  • Environmental Studies
Semester Fourth
  • Fundamentals of Banking and Insurance
  • Financial Management
  • Human Resource Management
  • Consumer Protection Laws
  • Company Laws
Semester Fifth
  • Accounting for Management
  • Cost Accounting
  • Sales & Distribution Management
  • Rural Marketing
  • International Marketing
  • Digital Marketing
Semester Sixth
  • Management of Working Capital
  • Auditing
  • Marketing of Services
  • Retail Management
  • Product & Brand Management
  • Customer Relationship Management

Learning Outcomes of Online BBA in Marketing from GLA University

These learning objectives are intended to give BBA degree graduates in marketing the information, abilities, and capacities required to excel in a variety of marketing positions and positively impact companies as morally and practically competent marketers.

Graduates will exhibit a thorough comprehension of the fundamental theories, ideas, and practices of marketing, such as positioning, targeting, market segmentation, product development, pricing, distribution, and promotion.
Graduates will be skilled in understanding consumer wants and preferences, assessing market trends, collecting and analyzing data, performing market research, and using market intelligence to guide marketing strategies and decision-making.
Students will be able to design and carry out integrated marketing plans that target particular market segments, differentiate goods and services, and establish long-term competitive advantages. They will also comprehend the strategic role that marketing plays in accomplishing organizational goals.
Students will be capable of creating and overseeing positioning strategies, brand identities, and brand equity, including initiatives to establish, extend, and revitalize brands that appeal to target markets and foster fervent brand loyalty.

Eligibility Criteria of Online BBA in Marketing from GLA University

  • iconEligibility criteria require students with high school.
  • iconAn equivalent diploma recognized by the university with a minimum of 40% marks.

Fees Structure of Online BBA in Marketing from GLA University



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Career Opportunities After Online BBA in Marketing from GLA University

After completing a Bachelor of Business Administration (BBA), a job in marketing provides a variety of chances to use analytical abilities, creative thinking, and strategic thinking in fast-paced business settings.

IconProduct Manager
IconPublic Relations Managers
IconMarketing Manager
IconSales Executive
IconMarketing Executive
IconFinancial manager
IconHuman resource management
IconMarket Research Analyst
IconMedia planner
IconAdvertising Manager
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