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Vignan University Online

Online MBA in Marketing

An online MBA in Marketing from Vignan University provides professionals with a practical and adaptable option to develop their marketing...

About Online MBA in Marketing

An online MBA in Marketing from Vignan University provides professionals with a practical and adaptable option to develop their marketing knowledge and abilities while pursuing their professions. Students work together on group projects, virtual lectures, and interactive online courses to study subjects including branding, consumer behavior, market research, digital marketing, and strategic marketing management. The online model accommodates working professionals’ hectic schedules and varied geographic locations by enabling students to access course materials and engage in conversations from anywhere in the world. A distance learning master’s degree in marketing has several benefits, one of which is its emphasis on real-world applicability and practical application. Students are challenged to assess marketing difficulties, develop strategic solutions, and conduct marketing campaigns in simulated or actual company contexts through the use of case studies, simulations, and projects in many programs. Students can immediately apply the insightful knowledge and practical experience gained from these experiential learning opportunities to their present or future marketing careers. Graduates of an online MBA program in marketing have a thorough understanding of marketing theories, approaches, and techniques in addition to the analytical and leadership abilities required for success in marketing positions across a range of industries. Graduates of online MBA programs in marketing are well-positioned to foster growth, innovation, and success in the always changing marketing industry, regardless of their career goals. These professionals may go on to work as marketing managers, brand strategists, digital marketing experts, or entrepreneurs.

 

 

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Online MBA in Marketing

Key Program of Online MBA in Marketing from Vignan University

These essential courses for an online MBA in marketing give students a thorough understanding of marketing theories, approaches, and techniques, giving them the know-how and abilities to succeed in a variety of marketing positions across industries.

1
Marketing Management: This course gives students a strong foundation in marketing principles and practices by covering key ideas in marketing strategy, planning, and execution.
2
Consumer Behavior: This course gives students the knowledge they need to create successful marketing plans and campaigns by focusing on understanding consumer psychology, motivations, and decision-making processes.
3
Market research and analytics: Students study methods, data analysis tools, and market segmentation strategies for obtaining, evaluating, and interpreting market data to guide marketing decisions.
4
Brand Management: In order to teach students how to create, maintain, and defend powerful brands in cutthroat markets, this course delves into the concepts of brand equity, brand positioning, and brand communication.

Course Curriculum of Online MBA in Marketing from Vignan University

Students are prepared for leadership roles in marketing and business management by gaining a thorough understanding of consumer behavior, market analysis, and digital marketing tactics through interactive online courses and real-world case studies.

Semester First
  • Management Concepts and Practices
  • Principles of Economics and Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organisational Behavior and Human Resources Management
  • Quantitative Techniques and Analytics
Semester Second
  • Entrepreneurship
  • Marketing Management and Research
  • Operations Management
  • Consumer Behavior
  • Supply Chain Management
  • Sales and Distribution-Management
Semester Third
  • Business Environment and Strategy
  • Project Management
  • Agricultural and Rural Marketing
  • Integrated Marketing Communications
  • Services Marketing and CRM
  • Open Elective Course
Semester Fourth
  • Global Marketing
  • B2B Marketing
  • Retail Marketing and Brand Management
  • Digital Marketing and Data Analytics
  • Cross-Functional Elective Course
  • Master Thesis / Project

Learning Outcomes of Online MBA in Marketing from Vignan University

Advanced proficiency in developing marketing strategies, analytical abilities in consumer behavior analysis and market research, the capacity to make strategic decisions in brand management and digital marketing, and strong communication and leadership abilities to spearhead marketing campaigns are all typical learning outcomes of an online MBA in marketing.

1
Examine the program's curriculum, which includes required courses, elective courses, and hands-on learning opportunities, to determine the essential subjects and abilities that students should learn.
2
Consult with relevant parties, including instructors, business executives, former students, and current students, to make sure the learning objectives meet both their needs and the demands of the marketing field.
3
Develop a set of precise, quantifiable learning outcomes that outline what students should know and be able to perform after completing the program based on the curriculum analysis and program goals.
4
Make sure that the learning objectives address a variety of cognitive levels, as indicated by Bloom's taxonomy, from basic information and comprehension to higher-order thinking abilities like analysis, synthesis, and assessment.

Eligibility Criteria of Online MBA in Marketing from Vignan University

  • iconGraduation with minimum 50% aggregate marks from well known college or university.

Fees Structure of Online MBA in Marketing from Vignan University

For qualified students, there may be workplace reimbursement plans, financial assistance options, and scholarships available to help with costs.

Semesters

Fees

Per Semester Fees

25,000

Registration Fees (one Time)

2.500

Exam Fees

4,000

Full Fees

1,00,000

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Career Opportunities After Online MBA in Marketing from Vignan University

Their sophisticated talents and strategic insights put them in a good position to spearhead business growth, lead marketing activities, and significantly impact enterprises globally.

IconBrand management
IconMarketing
IconMarket Research Analyst
IconSales Management
IconAdvertising
IconMedia planner
IconAsset management
IconMarketing Manager
IconArea Manager
IconDirect marketing

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