Vignan University Online

Online BBA in Marketing

An Online BBA in Marketing from Vignan University provides a thorough education specifically designed for the fast-paced, cutthroat industry of...

About Online BBA in Marketing

An Online BBA in Marketing from Vignan University provides a thorough education specifically designed for the fast-paced, cutthroat industry of marketing. In addition to specialized education on branding, digital marketing, consumer behavior, market research, and marketing principles, this degree also includes core business courses. By means of an amalgamation of theoretical knowledge and pragmatic applications, students acquire an extensive comprehension of marketing strategies, techniques, and instruments that are necessary for maneuvering through the dynamic marketplace of today. Due to the flexibility of the online format, students can complete their degree while juggling obligations to their families, jobs, and other commitments. With an internet connection, they may access lectures, assignments, and course materials from any location, making it convenient for them to not have to move or travel to a traditional campus. Furthermore, networking and collaboration with peers from a variety of backgrounds are frequently encouraged in the online learning environment, providing ideas and viewpoints from other sectors and geographical areas. Graduates of an online BBA program in marketing are qualified for a range of positions in the retail, consumer goods, technology, healthcare, and entertainment sectors in marketing, public relations, sales, and market research. They have the know-how, abilities, and experience required to create and carry out winning marketing plans, establish powerful brands, interact with customers, and spur company expansion in the cutthroat business world of today.

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Vignan University Online
Online BBA in Marketing

Key Program of Online BBA in Marketing Management

An online BBA in marketing's main program component is a thorough curriculum that combines specialized courses, hands-on projects, and networking opportunities with essential business principles to equip students for success in the ever-evolving marketing industry.

Comprehensive Curriculum: A well-rounded program that includes specialist courses in branding, digital marketing, consumer behavior, marketing research, marketing, and strategic marketing management in addition to essential business principles.
Flexible Learning: The online format is flexible, enabling students to finish their coursework on their own time and at their own speed. This makes it perfect for people who have other obligations or are working professionals.
Courses with a focus on particular aspects of marketing, including public relations, advertising, digital marketing, social media marketing, market segmentation, and marketing analytics, are known as specialized courses.
The focus is on cultivating skills that are pertinent to the marketing sector, such as consumer behavior analysis, brand management, market research, marketing strategy creation, and marketing campaign implementation.

Course Curriculum of Online BBA in Marketing Management

With specialized coursework on marketing strategies, consumer behavior, digital marketing, and brand management, an online BBA in marketing gives students a strong foundation in business fundamentals and the tools they need to succeed in a variety of marketing roles across industries.

  • Principles of Management and Organisational Behavior
  • Managerial Economics
  • Accounting for Managers
  • Business Statistics and Analytics for Decision making
  • Business Environment & Ethics
  • Business Communication
Semester Second
  • Business Communication II
  • Cost Accounting
  • Business Psychology
  • Macro Economics
  • Business Statistics
Semester Third
  • Business Environment
  • Management Accounting
  • IT Tools for Business
  • Business Laws
  • Business Research Methods
Semester Fourth
  • Marketing Management
  • Business Finance
  • Human Resource Management
  • Operations Management
  • Direct Taxation
Semester Fifth
  • Strategic Management
  • Entrepreneurship Development
  • Organisational Behavior
  • Elective I*
  • Elective II*
Semester Sixth
  • Business Ethics and Corporate Governance
  • Digital Marketing
  • Elective III**
  • Elective IV**
  • Management Thesis
Elective (I & II) Subjects:
  • *Please select any two from the options below
  • Marketing Research
  • Retailing Management
  • Consumer Behavior
  • Sales and Distribution Management
Elective (III & IV) Subjects: **
  • **Please select any two from the options below
  • Innovation and Product Development
  • Advertising and Brand Management
  • Services Marketing
  • Tourism Marketing

Learning Outcomes of Online BBA in Marketing Management

In order to ensure that graduates are ready for success in a variety of marketing roles, learning outcomes of an online BBA in marketing may include mastery of marketing principles, competency in strategic planning, comprehension of consumer behavior, and the ability to use digital tools for effective marketing campaigns.

Investigate the many online BBA programs in marketing that recognized colleges and business schools have to offer. Take into account elements including curriculum, instructor experience, certification, and student support services.
Engage in practical projects, case studies, and simulations to acquire real-world experience and apply marketing concepts.
By connecting with fellow learners, alumni, instructors, and business professionals through the program's networking activities, you can grow your professional network and learn more about the marketing sector.
Look for volunteer work, part-time jobs, and internships in marketing-related fields to build your resume and get real-world experience.

Eligibility Criteria of Online BBA in Marketing Management

  • iconComplеtion of 10+2 with a minimum of 50% marks in aggrеgatе.
  • iconEligibility criteria require students with high school in any discipline from any recognized university.

Fees Structure of Online BBA in Marketing Management

For qualified students, there may be workplace reimbursement plans, financial assistance options, and scholarships available to help with costs.



Per Semester Fees


Registration Fees (one Time)


Exam Fees


Full Fees


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Career Opportunities After Online BBA in Marketing Management

An online BBA in marketing program offers chances for creative expression, strategic thinking, and corporate success in a variety of industries. Graduates are prepared for dynamic jobs in marketing, advertising, brand management, market research, and digital marketing.

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IconFinancial Analyst
IconSales Executive
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IconMarket Research Analyst
IconMedia planner
IconMarketing Executive
IconAssistant Manager
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