MAHE Manipal University

Online BBA in Business Analytics from MAHE Manipal University

The Online BBA in Business Analytics from MAHE Manipal University is a cutting-edge undergraduate program designed to prepare students for...

Online BBA in Business Analytics from MAHE Manipal University

The Online BBA in Business Analytics from MAHE Manipal University is a cutting-edge undergraduate program designed to prepare students for the rapidly growing field of data-driven decision-making. The curriculum equips graduates with the skills necessary to turn raw data into meaningful insights by fusing a solid foundation in business administration with specialized understanding in analytics, data management, and statistical modeling. This curriculum gives students the tools they need to succeed in positions that require technological proficiency, business acumen, and analytical thinking as companies increasingly rely on data to drive strategy, manage operations, and improve consumer experiences. Both new students and working professionals who want to become proficient in business analytics without interfering with their employment can benefit from the flexibility of the online format, which enables learning from any location. Starting with fundamental business areas including management, marketing, finance, human resources, and organizational behavior, the program’s curriculum is designed to progressively increase expertise before moving on to more specialist analytics topics. Using industry-standard tools and software, students get practical experience in data mining, business intelligence, statistical analysis, predictive modeling, and data visualization. In order to ensure that students are not only knowledgeable about theoretical concepts but also skilled at using analytics techniques to solve complex business problems across industries like finance, marketing, healthcare, retail, and e-commerce, the program places a strong emphasis on real-world applications, case studies, and project-based learning.

The Online BBA in Business Analytics program’s emphasis on cultivating a combination of managerial and analytical abilities is one of its main advantages. Graduates gain knowledge of how to analyze huge datasets, produce insights, and offer data-driven suggestions for corporate strategy. Through the development of decision-making, critical thinking, problem-solving, and communication skills, the program also equips students for leadership responsibilities. Additionally, through industry networking, placement help, and mentorship, Manipal University helps students advance their careers by connecting them with leading companies in IT services, analytics, consulting, and other fields. All things considered, Manipal University’s Online BBA in Business Analytics program provides a thorough education that gives students the technical know-how, critical thinking skills, and business acumen required to succeed in the contemporary data-driven world. It is the perfect option for students who want to become skilled professionals who can use data insights to make strategic decisions because of its flexible online delivery, industry-aligned curriculum, and practical focus.

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Key Program of Online BBA in Business Analytics from MAHE Manipal University

The Online BBA in Business Analytics from MAHE Manipal University is uniquely structured to meet the growing demand for professionals who can bridge the gap between business strategy and data-driven insights. With industries increasingly adopting analytics to improve decision-making, this program equips students with a dual expertise in business administration and advanced analytics.

1
Blend of business and analytics knowledge: The program provides a balance between core business fundamentals like marketing, finance, HR, and management, along with specialized subjects in data analysis, business intelligence, and predictive modeling, making graduates versatile professionals.
2
Flexible online learning model: The online format offers live classes, recorded lectures, and digital resources, giving students the flexibility to study at their own pace while balancing personal and professional commitments.
3
Industry-relevant curriculum: The curriculum is designed with input from industry experts, focusing on practical applications, case studies, and project-based assignments that reflect the challenges of the business analytics domain.
4
Exposure to analytical tools and technologies: Students get hands-on learning with popular tools such as Excel, SQL, Python/R, Tableau, Power BI, and data visualization platforms, ensuring they graduate with in-demand technical skills.

Course Curriculum of Online BBA in Business Analytics from MAHE Manipal University

The program begins with core business foundations and gradually transitions into advanced analytics courses, ensuring that students gain both managerial knowledge and technical expertise. Each semester is crafted to provide a balance of conceptual learning, practical exposure, and application-based projects, preparing graduates to become industry-ready professionals capable of applying analytics in real-world business contexts.

Semester 1
  • Principles of Management – Introduction to the fundamentals of management, organizational functions, and leadership approaches.
  • Business Communication – Development of written and verbal communication skills essential for business environments.
  • Financial Accounting – Basics of accounting, bookkeeping, and preparation of financial statements.
  • Business Mathematics – Mathematical tools and concepts for business decision-making.
  • Microeconomics – Understanding consumer behavior, demand and supply analysis, and price determination.
Semester 2
  • Marketing Management – Core concepts of marketing strategies, product development, and consumer behavior.
  • Cost and Management Accounting – Insights into cost control, budgeting, and decision-making techniques.
  • Macroeconomics – Study of national income, inflation, unemployment, and fiscal policies.
  • Organizational Behavior – Human behavior in organizations, motivation, and teamwork dynamics.
  • Statistics for Business – Basics of descriptive and inferential statistics with applications in business contexts.
Semester 3
  • Business Research Methods – Approaches to research design, data collection, and interpretation in business studies.
  • Operations Management – Principles of managing production processes, supply chains, and quality control.
  • Introduction to Business Analytics – Basics of analytics concepts, applications, and relevance in business decision-making.
  • Database Management Systems (DBMS) – Understanding databases, SQL, and their role in managing structured data.
  • Data Visualization Techniques – Using tools like Tableau and Power BI to present and interpret data effectively.
Semester 4
  • Human Resource Management – Concepts of talent acquisition, training, performance evaluation, and employee relations.
  • Financial Management – Capital budgeting, financial planning, and investment decision-making.
  • Predictive Analytics – Applying statistical models and machine learning basics for forecasting trends.
  • Data Mining and Warehousing – Extracting useful insights from large datasets and managing data warehouses.
  • Marketing Analytics – Using analytics to optimize campaigns, study customer behavior, and improve marketing ROI.
Semester 5
  • Business Ethics and Corporate Governance – Understanding ethical practices and governance frameworks in business.
  • Operations Analytics – Applying analytics to improve efficiency, cost reduction, and performance in operations.
  • Big Data Analytics – Introduction to handling unstructured and large-scale data using big data tools.
  • Strategic Management – Frameworks for formulating and implementing business strategies.
  • Elective Courses (students may choose based on interest, e.g., HR Analytics, Financial Analytics, Retail Analytics).
Semester 6
  • Entrepreneurship Development – Preparing students to innovate, launch, and manage startups.
  • Business Intelligence Systems – Use of BI platforms for organizational decision-making.
  • Capstone Project in Business Analytics – A real-world project where students apply analytics tools and business strategies.
  • Internship/Industry Project – Practical exposure to live industry scenarios, enhancing employability.
  • Emerging Trends in Analytics – Understanding evolving technologies such as AI, machine learning, and automation in business analytics.
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Learning Outcomes of Online BBA in Business Analytics from MAHE Manipal University

The learning outcomes of the program go beyond theoretical mastery, emphasizing the ability to apply analytical techniques, interpret business data, and make informed managerial decisions. By the end of the program, graduates emerge as well-rounded professionals capable of navigating the complexities of today’s data-driven economy.

1
Students develop a deep understanding of business disciplines such as management, marketing, finance, and human resources, which serve as the backbone for applying analytics in real-world business contexts. This equips them to integrate analytics knowledge with sound business judgment, ensuring well-balanced decisions.
2
Graduates learn to collect, process, and analyze data using statistical methods and modern analytical tools. They gain the ability to derive meaningful insights from raw data, ensuring that business recommendations are evidence-based and strategically aligned.
3
The program equips students with hands-on expertise in tools like Excel, SQL, Tableau, Power BI, Python/R, and data visualization platforms, enabling them to work confidently on industry projects. This technical competency enhances their employability and makes them job-ready from day one.
4
Learners understand how analytics can transform diverse areas such as marketing, finance, operations, supply chain, and human resources. This holistic application ensures they can contribute to various domains, increasing their versatility and career opportunities.

Eligibility Criteria of Online BBA in Business Analytics from MAHE Manipal University

  • iconEducational Qualification: Completion of 10+2 (or equivalent) from a recognized board.
  • iconMinimum Marks: At least 50% aggregate in 10+2 (relaxation may apply for reserved categories).

Online BBA in Business Analytics from MAHE Manipal University

Explorе thе transparеnt and detailed fee structurе of thе Online BBA in Business Analytics from MAHE Manipal University, providing clarity on tuition and associatеd costs for prospеctivе studеnts.

Semesters

Fees

Semester 1

30,000

Semester 2

30,000

Semester 3

30,000

Semester 4

30,000

Semester 5

30,000

Semester 6

30,000

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Career Opportunities after Online BBA in Business Analytics from MAHE Manipal University

Graduates of this program are equipped with both managerial knowledge and technical expertise, making them suitable for diverse roles across industries such as finance, IT, consulting, healthcare, retail, and e-commerce. Their ability to analyze complex datasets, extract insights, and communicate recommendations positions them as valuable assets in any organization.

IconBusiness Analyst
IconData Analyst
IconMarketing Analyst
IconOperations Analyst
IconFinancial Analyst
IconBusiness Intelligence (BI) Specialist
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Top Hiring Companies

Graduates of the Online BBA in Business Analytics from MAHE Manipal University are highly sought after by leading organizations that rely on data-driven strategies to achieve growth and efficiency. The combination of business acumen and analytical expertise makes them valuable assets across multiple sectors such as IT, finance, consulting, healthcare, e-commerce, and retail. Top companies actively recruit business analytics professionals for roles ranging from data analysis and business intelligence to operations and marketing analytics.

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Q&A

Still have questions? Ask your question here and our community of experts will find an answer. Go to the community page here

Frequently Asked Questions

What skills will I gain after completing this program?Icon
Students will develop expertise in data analysis, problem-solving, decision-making, communication, and leadership skills, along with hands-on experience in analytics tools such as Excel, SQL, Tableau, Python/R, and Power BI.
Does the university provide placement assistance for online learners?Icon
Yes, Manipal University offers career support services including mentorship, resume building, interview preparation, and placement assistance, connecting students with top recruiters.
Is this program suitable for someone who wants to pursue higher studies later?Icon
Absolutely. The program serves as a strong foundation for MBA in Business Analytics, Data Science, or related postgraduate programs, enabling graduates to pursue advanced studies.
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