MAHE Manipal University

Online MBA in Marketing Management from MAHE Manipal University

The Online MBA in Marketing Management from MAHE Manipal University is a comprehensive program designed to equip students with the...

Online MBA in Marketing Management from MAHE Manipal University

The Online MBA in Marketing Management from MAHE Manipal University is a comprehensive program designed to equip students with the knowledge, skills, and strategic mindset required to excel in the dynamic field of marketing. This curriculum gives students a solid foundation in business administration while concentrating on the subtleties of marketing management by fusing theoretical ideas with real-world applications. With its adaptable online learning environment, the program is perfect for working professionals, entrepreneurs, and recent graduates who want to develop or progress their careers in digital business environments, sales, marketing, or brand management. Manipal University, which is renowned for its academic brilliance and worldwide standing, makes sure that this MBA program not only teaches management but also fosters the leadership, problem-solving, and analytical thinking skills that are essential in the cutthroat business world of today. The marketing concentration of this online MBA program is one of its strongest points; it offers comprehensive insights into topics including consumer behavior, brand management, sales and distribution tactics, digital marketing, advertising, and market research. Students gain knowledge about how to evaluate consumer demands, create successful marketing plans, assess industry trends, and use technology to expand their businesses. Through case studies, projects, simulations, and assignments, the curriculum places a strong emphasis on real-world application, enabling students to make the connection between theoretical knowledge and real-world business problems. The course equips graduates to navigate quickly evolving markets impacted by globalization and digital transformation by addressing both traditional and new marketing tactics.

The program’s design allows for flexibility without sacrificing academic integrity. Students may mix their study with job and home obligations thanks to interactive online courses, recorded lectures, discussion boards, and access to digital resources. Experienced academicians and professionals from the industry make up the faculty, which contributes a combination of theoretical knowledge and real-world experience to the classroom. Additionally, students get the chance to network with classmates, former students, and professionals from other fields, which improves their chances of advancing in their careers. Manipal University’s online MBA program in marketing management is not only well-designed academically but also career-focused, providing access to a wide range of corporate positions. Graduates can work in retail management, market research, digital marketing, sales and business development, advertising, brand management, and strategic consulting. By giving students the skills to create and promote their own businesses, the curriculum also encourages entrepreneurial goals. Completing this MBA prepares graduates for success in both domestic and foreign job markets, as there is a growing need for marketing experts who can think creatively and propel business growth.

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Key Program of Online MBA in Marketing Management from MAHE Manipal University

The Online MBA in Marketing Management at MAHE Manipal University has been thoughtfully designed to combine managerial expertise with specialized knowledge in marketing, preparing learners to succeed in today’s competitive and digitally driven business environment. The program is not just about understanding marketing theories but about applying them to real-world scenarios, developing leadership capabilities, and building a strong professional network.

1
Comprehensive Marketing Focus: The program offers a perfect balance of core management subjects and specialized marketing courses, enabling learners to master both business fundamentals and advanced marketing strategies such as brand management, consumer behavior, sales, and digital marketing.
2
Flexible Online Learning: Designed for working professionals, entrepreneurs, and graduates, the program is delivered entirely online through a robust learning platform. This provides access to live classes, recorded lectures, e-learning materials, and discussion forums, making it possible to learn at one’s own pace without disrupting work or personal commitments.
3
Industry-Relevant Curriculum: The curriculum has been curated with inputs from industry experts to align with current trends and future needs. Students engage in practical projects, case studies, and assignments that replicate real-world business challenges, giving them a practical edge in the job market.
4
Experienced Faculty and Mentorship: Learners are guided by a blend of seasoned academicians and industry professionals who bring both theoretical depth and practical insights into the classroom. This mentorship approach helps students gain a nuanced understanding of how marketing strategies work in different sectors.

Course Curriculum of Online MBA in Marketing Management from MAHE Manipal University

The curriculum of the Online MBA in Marketing Management is spread across four semesters, beginning with core management subjects and gradually moving toward specialized marketing courses. Each semester is designed to balance theoretical knowledge with practical applications, ensuring students gain both managerial competence and marketing expertise.

Semester 1
  • Principles of Management and Organizational Behavior
  • Managerial Economics
  • Accounting for Managers
  • Business Communication
  • Statistics for Management
Semester 2
  • Legal Aspects of Business
  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Operations Management
Semester 3
  • Consumer Behavior
  • Sales and Distribution Management
  • Integrated Marketing Communications
  • Services Marketing
  • Research Methodology
Semester 4
  • Strategic Brand Management
  • International Marketing
  • Retail Marketing
  • Digital Marketing
  • Capstone Project / Dissertation
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Learning Outcomes of Online MBA in Marketing Management from MAHE Manipal University

The program’s learning outcomes reflect its holistic approach, blending theoretical understanding with practical application to prepare graduates for dynamic business environments. Through case studies, industry projects, interactive sessions, and exposure to modern digital marketing practices, students develop the ability to analyze markets, craft innovative strategies, and lead organizations toward growth. Beyond technical knowledge, the program also emphasizes leadership, problem-solving, and adaptability skills that are critical for professionals to thrive in today’s fast-changing global marketplace.

1
Graduates will gain a solid grounding in core management disciplines such as finance, operations, economics, human resources, and organizational behavior, enabling them to understand and integrate different business functions effectively.
2
Students will be able to design and implement advanced marketing strategies covering consumer behavior, branding, advertising, sales, and distribution, giving them the ability to manage diverse marketing functions in any industry.
3
Through market research and data-driven methodologies, learners develop the ability to analyze consumer insights, identify business opportunities, and make informed marketing decisions supported by evidence and analytics.
4
Graduates will become proficient in leveraging digital tools and platforms to design, execute, and monitor marketing campaigns, preparing them for success in today’s technology-driven business landscape.

Eligibility Criteria for Online MBA in Marketing Management from Manipal University

  • iconApplicants must hold a bachelor’s degree in any discipline from a recognized university or an equivalent qualification.
  • iconA minimum of 50% aggregate marks in the undergraduate degree is required.
  • iconCandidates belonging to reserved categories (as per government regulations) may receive a relaxation of 5% in the qualifying marks.

Online MBA in Marketing Management from MAHE Manipal University

Explorе thе transparеnt and detailed fee structurе of thе Online MBA in Marketing Management from Manipal University , providing clarity on tuition and associatеd costs for prospеctivе studеnts.

Semesters

Fees

Semester 1

73,000

Semester 2

73,000

Semester 3

73,000

Semester 4

73,000

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Career Opportunities after Online MBA in Marketing Management from MAHE Manipal University

The Online MBA in Marketing Management from Manipal University opens a wide range of career opportunities for graduates by equipping them with the knowledge, skills, and confidence to thrive in the competitive world of business and marketing. Marketing is one of the most dynamic and in-demand domains across industries, and professionals with strong management capabilities combined with specialized marketing expertise are highly sought after.

IconMarketing Manager
IconBrand Manager
IconDigital Marketing Specialist
IconSales and Business Development Manager
IconMarket Research Analyst
IconAdvertising and PR Executive
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Top Hiring Companies

Graduates of the Online MBA in Marketing Management from Manipal University are highly sought after by leading companies across various sectors, thanks to their strong foundation in management principles, specialized marketing knowledge, and digital expertise. The program equips students with practical skills in brand management, consumer behavior, digital marketing, sales strategies, and market research, making them valuable assets for organizations aiming to strengthen their market presence and drive growth.

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Q&A

Still have questions? Ask your question here and our community of experts will find an answer. Go to the community page here

Frequently Asked Questions

Can working professionals enroll in this program?Icon
Absolutely. The program is designed with working professionals in mind, offering flexible online classes, recorded lectures, and discussion forums, enabling students to balance work, study, and personal life effectively.
Is prior work experience required to apply?Icon
No prior work experience is mandatory. The program is suitable for fresh graduates, working professionals, and entrepreneurs.
What kind of support and learning resources are provided?Icon
Students have access to live online classes, recorded lectures, e-library resources, interactive discussion forums, and mentorship from experienced faculty and industry experts.
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