Online BBA in Marketing

An Online BBA in Marketing program from maharishi Markandeshwar (DU) provides a thorough examination of the ever-changing corporate landscape with a particular emphasis on marketing tactics and strategies. This extensive curriculum offers specific courses designed to address the nuances of contemporary marketing while delving deeply into fundamental business concepts. Students set out on a journey that provides them with a deep comprehension of market dynamics, branding tactics, customer behavior, and the always changing field of digital marketing. By combining theoretical frameworks with real-world applications, students gain the abilities needed to successfully negotiate the complexity of the global marketplace. In order to create persuasive marketing strategies that connect with target audiences, they are taught how to perform market research, evaluate data, and decipher trends. Students study the art and science of branding, learning how to create memorable brand narratives, distinctive brand identities, and cultivate brand loyalty—all while placing a strong focus on creativity and innovation. They also become adept at using digital platforms and technologies to interact with audiences, reach customers, and propel corporate expansion in a world that is becoming more and more reliant on technology. The curriculum also places a strong emphasis on social responsibility and ethical marketing techniques, preparing graduates to make moral decisions and use marketing to advance society.