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Maharishi Markandeshwar University (MMU) Online

Online MBA in Marketing

An online MBA in Marketing from Maharishi Markandeshwar(DU) might be a fantastic approach to progress your marketing career while keeping...

About Online MBA in Marketing

An online MBA in Marketing from Maharishi Markandeshwar(DU) might be a fantastic approach to progress your marketing career while keeping schedule flexibility. An MBA in marketing combines core business knowledge with specialist marketing experience to give students a thorough understanding of the ever-changing field of marketing. This postgraduate degree explores digital marketing methods, branding strategies, consumer behavior analysis, market research, and creative promotional techniques. Students gain experience navigating the constantly changing global market landscape and using data-driven insights to create effective marketing initiatives that spur company expansion. They refine their analytical, creative, and strategic thinking abilities through case studies, projects, and real-world simulations. Additionally, MBA schools frequently provide networking opportunities, industry partnerships, and internships, giving students the hands-on training and contacts they need to succeed in the cutthroat world of marketing. MBA in Marketing graduates become adaptable professionals ready to spearhead marketing campaigns, create distinctive brand identities, and take advantage of new trends in the fast-paced commercial world of today. Moreover, the cooperative character of MBA online programs develops leadership and teamwork abilities, equipping graduates to lead cross-functional projects and negotiate intricate organizational structures. In the end, obtaining an MBA in marketing not only provides access to rewarding job options in product creation, marketing management, and consulting, but it also develops the strategic thinking necessary for success in the competitive corporate environment of today.

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Maharishi Markandeshwar University (MMU) Online
Online MBA in Marketing

Key Program USP's of Online MBA in Marketing from MMU

Several essential courses are usually taught in an online MBA program with a marketing concentration to give students a comprehensive understanding of marketing theories, approaches, and techniques. The following are some of the important classes you may take.

1
The fundamental concepts in marketing: Such as market segmentation, targeting, positioning, and marketing mix tactics (product, price, place, and promotion), are covered in this course on marketing management.
2
Consumer Behavior: Investigates the social, psychological, and economic elements impacting consumer decision-making to assist marketers in better understanding and appealing to their target market.
3
Market Research and Analysis: Focuses on the research methods, data gathering strategies, and data analysis instruments that are used to learn about markets, clients, and rivals.
4
Digital Marketing: Covers a range of digital marketing tactics and platforms, including as online advertising, social media marketing, email marketing, content marketing, and search engine optimization (SEO).

Course Curriculum of Online MBA in Marketing from MMU

A contemporary curriculum including key subjects like brand management, digital marketing tactics, and consumer behavior analysis is provided by the online MBA program in marketing. By means of interactive coursework and practical case studies, students acquire the competencies and understanding required to flourish in the current competitive marketing environment.

Semester First
  • Management Process and Organizational Behavior
  • Managerial Economics
  • Data Analysis for Managers
  • Accounting for Managers
  • Executive Communication
  • Legal Aspects of Business
  • Fundamentals of Computers
Semester Second
  • Research Methodology
  • Operations Research
  • Business Analytics
  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Production and Operations Management
  • International Business
Semester Third
  • Strategic Management
  • Entrepreneurship Development
  • Marketing Research
  • Consumer Behavior
  • Marketing of Services
  • Retail Management
  • Marketing Analytics
Semester Fourth
  • Management Information System
  • Sales and Distribution Management
  • Integrated Marketing Communication
  • Product and Brand Management
  • Strategic Marketing
  • Digital and Social Media Marketing

Learning Outcomes of Online MBA in Marketing from MMU

With their in-depth knowledge of brand management and consumer behavior, they are adept at creating memorable campaigns that connect with a wide range of consumers and propel businesses forward in a cutthroat industry.

1
Knowledge of frameworks and concepts related to strategic marketing, allowing students to create marketing plans that are both successful and in line with company objectives.
2
Expertise in measuring campaign success, obtaining insights, and making data-driven marketing decisions using marketing analytics tools and techniques
3
Improved knowledge of industry trends and consumer behavior, enabling students to see opportunities, foresee obstacles, and modify marketing plans appropriately.
4
Throughout cooperative projects, leadership and teamwork abilities are developed, enhancing the capacity to direct marketing campaigns, sway stakeholders, and propel organizational expansion.

Eligibility Criteria of Online MBA in Marketing from MMU

  • iconThe candidates should have passed Bachelor’s degree (any discipline) from any recognized University.
  • iconCertificate of equivalence of graduation degree from Association of Indian Universities (AIU) is mandatory for International students.

Fees Structure of Online MBA in Marketing from MMU

Semesters

Fees

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Career Opportuities After Online MBA in Marketing from MMU

Graduates of the online MBA program in marketing choose from a variety of professional routes, such as consulting and entrepreneurial prospects, to marketing management positions in large businesses. In today's global environment, they are well-positioned to lead dynamic marketing teams and drive corporate success thanks to their extensive skill set in strategic marketing, analytics, and brand management.

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IconBrand Manager
IconMarket Research Analyst
IconBusiness Development Manager
IconMarketing Manager
IconSales Manager
IconMedia planner
IconProduct Manager
IconDigital Media Analyst
IconRetailing Management

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