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Maharishi Markandeshwar University (MMU) Online

Online BBA in Marketing

An Online BBA in Marketing program from maharishi Markandeshwar (DU) provides a thorough examination of the ever-changing corporate landscape with...

About Online BBA in Marketing

An Online BBA in Marketing program from maharishi Markandeshwar (DU) provides a thorough examination of the ever-changing corporate landscape with a particular emphasis on marketing tactics and strategies. This extensive curriculum offers specific courses designed to address the nuances of contemporary marketing while delving deeply into fundamental business concepts. Students set out on a journey that provides them with a deep comprehension of market dynamics, branding tactics, customer behavior, and the always changing field of digital marketing. By combining theoretical frameworks with real-world applications, students gain the abilities needed to successfully negotiate the complexity of the global marketplace. In order to create persuasive marketing strategies that connect with target audiences, they are taught how to perform market research, evaluate data, and decipher trends. Students study the art and science of branding, learning how to create memorable brand narratives, distinctive brand identities, and cultivate brand loyalty—all while placing a strong focus on creativity and innovation. They also become adept at using digital platforms and technologies to interact with audiences, reach customers, and propel corporate expansion in a world that is becoming more and more reliant on technology. The curriculum also places a strong emphasis on social responsibility and ethical marketing techniques, preparing graduates to make moral decisions and use marketing to advance society.

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Maharishi Markandeshwar University (MMU) Online
Online BBA in Marketing

Key Program USP's of Online BBA in Marketing from MMU

Numerous respectable universities provide marketing-focused core programs for online Bachelor of Business Administration (BBA) degrees. When comparing several programs, you should consider the following important factors:

1
A comprehensive curriculum: That includes both specific marketing courses including consumer behavior, market research, advertising, branding, digital marketing, and strategic marketing management, as well as core business ideas.
2
Opportunities for practical experience that enable students to apply their theoretical knowledge to real-world marketing circumstances include case studies, projects, internships, and simulations.
3
Flexibility is crucial for this program because it is entirely online, both in terms of class scheduling and coursework submission. Verify if the program lets you learn at your own pace by providing asynchronous learning possibilities.
4
Technology and Resources: Make sure the university's online learning platform is easy to use and gives you access to the resources you need, including research materials, library databases, and academic support services.

Course Curriculum of Online BBA in Marketing from MMU

The goal of the online Bachelor of Business Administration (BBA) in Marketing program is to give students a thorough understanding of fundamental business concepts as well as specialized knowledge in marketing techniques and strategies.

Semester First
  • Fundamentals of Management
  • Business Mathematics
  • Managerial Economics
  • Financial Accounting
  • Environmental Studies
Semester Second
  • Macro Economics
  • Organisational Behaviour
  • Business ethics and corporate Social responsibility
  • Business Statistics
Semester Third
  • Management Accounting
  • Principles of marketing
  • Business Laws
  • IT Tools for Business
  • Universal Human Values
Semester Fourth
  • Digital Marketing
  • Income Tax
  • Personal Selling & Salesmanship
  • Indian Constitutions
  • Entrepreneurship Development & Management
Semester Fifth
  • Business Policy and Strategy
  • Financial Management
  • Operations Management
  • Digital Marketing
  • Sales and Marketing in Digital Age
  • Search Engine Optimization
  • Internet Technology
Semester Sixth
  • Management Information System
  • Digital Marketing Agencies
  • Social Media Marketing
  • Digital Marketing Laws
  • Web Analytics

Learning Outcomes of Online BBA in Marketing from MMU

These learning objectives are designed to provide students the information, abilities, and moral consciousness they need to succeed in a variety of marketing professions and make valuable contributions to the business community.

1
Gain a thorough understanding of basic business ideas, concepts, and processes as they relate to marketing.
2
Learn specific skills in developing marketing strategies, such as positioning, targeting, market segmentation, and competition analysis.
3
Gain expertise in planning and carrying out market research projects, evaluating information, and deciphering findings to guide marketing tactics and choices.
4
Develop and maintain powerful brands in markets with intense competition by learning effective brand management strategies, such as brand positioning, differentiation, and brand equity measurement.

Eligibility Criteria of Online BBA in Marketing from MMU

  • iconThe candidates should have passed Senior Secondary Certificate (10+2) Examination from any recognized Board/University with at least five subjects including English as one of the main subjects.

Fees Structure of Online BBA in Marketing from MMU

Semesters

Fees

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Career Opportunity After Online BBA in Marketing from MMU

Graduates can pursue fulfilling careers as marketing specialists, brand managers, market analysts, and other roles because they possess the analytical abilities, creative thinking, and strategic thinking necessary to succeed in dynamic marketing environments.

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