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Andhra University Online

Online MBA in Marketing Management

An online MBA in Marketing Management from Andhra University is an exciting course of study created to give students the...

About Online MBA in Marketing Management

An online MBA in Marketing Management from Andhra University is an exciting course of study created to give students the abilities, know-how, and tactics needed to succeed in the always changing marketing industry. Market research, consumer behavior, brand management, digital marketing, advertising, and strategic marketing planning are just a few of the many subjects that are normally covered in this extensive program and are crucial to efficient marketing administration. Students acquire a thorough understanding of marketing principles and how to apply them in today’s cutthroat business world through a combination of theoretical learning and hands-on practice. The flexibility that an online MBA in Marketing Management program gives is one of its main benefits. Students can manage their studies with employment and other responsibilities by having access to course materials, lectures, and assignments at their own speed through asynchronous learning alternatives. Furthermore, a broad cohort of students from various professions and backgrounds is frequently drawn to online programs, offering chances for networking and collaboration. Students pursuing an online MBA in marketing management will receive a thorough education in marketing theory, strategy, and practice, equipping them for success in the fast-paced, cutthroat business world of today. Regardless of their desire to progress in their present position or move into a marketing-related field, this program gives them the tools they need to reach their career objectives.

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Online MBA in Marketing Management

Key Program of Online MBA in Marketing Management from Andhra University

These essential courses provide students a strong foundation in marketing theory, research, strategy, and execution. They are the cornerstones of an online MBA program in marketing management.

1
Market Research and Consumer Behavior: The goal of this program is to employ data analysis, focus groups, surveys, and other market research methods to better understand consumer motivations, preferences, and behaviors.
2
Brand Management and Strategy: This program includes techniques for creating, maintaining, and reviving brands in cutthroat markets in addition to topics like brand positioning, brand equity, and brand architecture.
3
Search engine optimization (SEO), social media marketing, email marketing, and online advertising are just a few of the topics covered in this seminar on the newest trends and best practices in digital marketing.
4
Market Research and Consumer Behavior: The goal of this program is to employ data analysis, focus groups, surveys, and other market research methods to better understand consumer motivations, preferences, and behaviors.

Course Curriculum of Online MBA in Marketing Management from Andhra University

Students gain a thorough understanding of marketing concepts and tactics through interesting coursework and hands-on activities, equipping them to lead company expansion and success in the cutthroat business world of today.

Semester First
  • Management Process and Behavior
  • Quantitative Techniques for Managerial Decisions
  • Business Environment
  • Accounting for Management
  • Managerial Economics
Semester Second
  • Managerial Communications
  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operations Management
Semester Third
  • Operations Research
  • International Business
  • Business Policy and Strategic Management
  • Entrepreneurship & Small Business Management
  • Consumer Behavior & Marketing Research
Semester Fourth
  • Services Marketing and CRM
  • Advertising and Brand Management
  • Sales and Retail Management
  • Project Work
  • Viva Voce

Learning Outcomes of Online MBA in Marketing Management from Andhra University

Graduates possess the abilities to use cutting-edge marketing tactics and market data to build brand equity, generate corporate growth, and create effective marketing plans.

1
Start with foundational classes that provide the knowledge necessary to comprehend customer behavior, marketing concepts, and strategic planning.
2
To expand your knowledge in particular fields, take elective classes that are suited to your interests. Examples include market research, brand management, and digital marketing.
3
Apply theoretical concepts to real-world marketing settings through case studies, simulations, and practical projects.
4
Work with industry partners or carry out own research to tackle actual marketing difficulties as part of an internship or capstone project to obtain practical experience.

Eligibility Criteria of Online MBA in Marketing Management from Andhra University

  • iconAny graduate with 50% marks (SC / ST candidates with 45% marks) is eligible.
  • icon They must have studied Maths as one of the subjects at SSC / Intermediate level besides qualifying in ICET
  • iconEntrance test conducted by Andhra University.

Fees Structure of Online MBA in Marketing Management from Andhra University

Semesters

Fees

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Career Opportunities After Online MBA in Marketing Management from Andhra University

Through smart marketing strategies, a career in marketing management offers exciting opportunity to develop brand identities, increase customer engagement, and accelerate business success. Professionals in this industry can flourish in a variety of sectors, including consumer products and technology, by combining creativity, data, and strategic thinking to create effective marketing campaigns that connect with target audiences and produce quantifiable outcomes.

IconMarketing Manager
IconBrand management
IconBusiness Development Manager
IconMarket Research Analyst
IconMedia planner
IconSales Management
IconDigital marketing
IconProduct Management
IconPublic relations Manager
IconMarketing Executive
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