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Online BBA in Retail & E-Commerce from Manipal University
The Online BBA in Retail & E-Commerce offered by Manipal University Jaipur is a specialized undergraduate program designed to prepare...
Online BBA in Retail & E-Commerce from Manipal University
The Online BBA in Retail & E-Commerce offered by Manipal University Jaipur is a specialized undergraduate program designed to prepare students for dynamic careers in the fast-growing retail and digital commerce sectors. Businesses today need experts who comprehend both traditional retail management and the cutting-edge e-commerce ecosystem due to the growth of e-commerce platforms, shifting customer behavior, and the digital revolution of the retail industry. In order to prepare graduates for the workforce, this curriculum combines fundamental business administration courses with specific instruction in supply chain management, digital commerce platforms, retail operations, and online consumer engagement tactics. Due to its all-online delivery, the three-year curriculum is available to students worldwide and provides flexibility in juggling school and other obligations. Students have access to video lectures, live seminars, industry-focused case studies, and top-notch digital learning resources. Academic specialists and business executives created the program, which offers a thorough grasp of e-commerce technologies, digital marketing, retail operations, consumer behavior, and business foundations. This well-rounded strategy guarantees that graduates have the managerial expertise and real-world abilities necessary to thrive in the cutthroat digital economy of today. This program’s emphasis on careers is what makes it so alluring. In India and around the world, retail and e-commerce are two of the sectors that are growing the fastest, providing a wide range of employment options and chances for entrepreneurship. In addition to preparing students for work in well-known retail chains and e-commerce behemoths, the curriculum fosters creativity and entrepreneurship in online business endeavors. By the end of the course, students will have the skills necessary to manage retail locations, optimize digital storefronts, create customer-centric strategies, analyze market trends, and use data analytics to boost online business success.
Graduates gain access to top recruiters in the IT, retail, consultancy, e-commerce, and start-up industries, as well as placement assistance and networking possibilities. This guarantees that students are ready to confidently enter the workforce, both professionally and academically. In conclusion, Manipal University Jaipur’s Online BBA in Retail & E-Commerce program provides a progressive education by fusing the finest aspects of business management with specific knowledge of the retail and e-commerce industries. It is best suited for students who want to start their own online enterprises or who want to work in retail management, e-commerce operations, digital marketing, or supply chain management. The program’s industry-focused curriculum, flexible online learning, and promising employment opportunities make it a great starting point for success in the digital economy.
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Key Program of Online BBA in Retail & E-Commerce from Manipal University
The Online BBA in Retail & E-Commerce from Manipal University Jaipur is a career-oriented undergraduate program that integrates the principles of business administration with specialized knowledge of the retail and digital commerce industries. Designed to match the pace of today’s rapidly growing digital economy, the program equips students with both managerial skills and practical expertise in handling retail operations, consumer behavior, logistics, and online business platforms.
Course Curriculum of Online BBA in Retail & E-Commerce from Manipal University
The Online BBA in Retail & E-Commerce from Manipal University Jaipur follows a structured six-semester curriculum spread over three years. The program blends core management subjects with specialized courses in retail and e-commerce, ensuring students develop a solid foundation in business administration while gaining industry-specific expertise.
- Principles of Management – Introduces students to the fundamentals of management, including planning, organizing, leading, and controlling business operations.
- Business Communication – Focuses on written and verbal communication skills essential for the business environment.
- Financial Accounting – Covers the basics of accounting principles, preparation of financial statements, and their interpretation.
- Microeconomics – Provides insights into individual consumer behavior, demand and supply analysis, and market structures.
- Business Mathematics – Builds quantitative aptitude with topics like algebra, calculus, and business applications.
- Marketing Management – Explores concepts of marketing, consumer needs, product strategies, pricing, and distribution channels.
- Organizational Behavior – Studies human behavior in organizations, motivation, leadership, and group dynamics.
- Business Statistics – Teaches statistical tools and techniques for business decision-making and data analysis.
- Macroeconomics – Examines economic systems, national income, inflation, unemployment, and fiscal policies.
- Environmental Studies – Discusses sustainability, environmental management, and business responsibility toward ecology.
- Retail Management – Introduces retail formats, retail marketing, store operations, and merchandising.
- E-Commerce Fundamentals – Covers basics of e-commerce platforms, online marketplaces, and digital commerce strategies.
- Human Resource Management – Explains employee management, recruitment, training, and performance evaluation.
- Cost & Management Accounting – Focuses on budgeting, costing, and managerial decision-making.
- Legal Aspects of Business – Provides knowledge of business laws, contracts, and regulatory frameworks in India.
- Consumer Behavior – Studies consumer psychology, decision-making processes, and buying patterns
- Logistics & Supply Chain Management – Focuses on warehousing, distribution, procurement, and supply chain analytics.
- Digital Marketing – Explores SEO, SEM, social media, content marketing, and digital campaign strategies.
- Management Information Systems – Introduces IT-enabled systems for business operations and decision-making.
- Research Methodology – Builds analytical and research skills for data collection, surveys, and case studies.
- Retail Store Operations – Explains retail planning, in-store management, visual merchandising, and customer service.
- E-Commerce Business Models – Covers B2B, B2C, C2C, and emerging online business models with practical applications.
- Operations Management – Focuses on production planning, quality management, and efficiency improvement.
- International Business – Discusses global trade, cross-border e-commerce, and international retail strategies.
- Elective Subject (Specialization) – Students can choose an elective related to advanced retail/e-commerce applications.
- Retail & E-Commerce Strategy – Integrates knowledge to design effective strategies for competitive advantage in retail and online business.
- Entrepreneurship Development – Encourages entrepreneurial thinking and provides guidance on setting up new ventures.
- Business Ethics & Corporate Governance – Examines ethical practices, corporate responsibility, and governance structures.
- Project Work / Internship – A capstone project or industry internship where students apply theoretical learning to real-world retail or e-commerce scenarios.
- Comprehensive Viva – Final assessment to test overall knowledge gained throughout the program.
Learning Outcomes of Online BBA in Retail & E-Commerce from Manipal University
The program ensures that students not only gain a strong foundation in general management principles but also acquire specialized competencies in retail operations, e-commerce business models, logistics, consumer behavior, and digital marketing strategies. By the end of the three-year program, learners are equipped with diverse skills that enable them to thrive in traditional retail, modern trade, and online business environments.
Eligibility Criteria for Online BBA in Retail & E-Commerce from Manipal University
Candidates must have passed 10+2 (Class 12 or equivalent) from a recognized national or state board of education.- Students from any stream (Commerce, Science, or Arts) are eligible to apply.
Online BBA in Retail & E-Commerce from Manipal University
Explorе thе transparеnt and detailed fee structurе of thе Online BBA in Retail & E-Commerce from Manipal University, providing clarity on tuition and associatеd costs for prospеctivе studеnts.
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Career Opportunities after Online BBA in Retail & E-Commerce from Manipal University
The retail and e-commerce sectors are among the fastest-growing industries in India and across the globe, fueled by digital transformation, changing consumer behaviors, and the rapid expansion of online marketplaces.The program opens doors to diverse job opportunities in retail chains, e-commerce platforms, logistics companies, consulting firms, and entrepreneurial ventures.
Retail Store ManagerE-Commerce Executive/ManagerMerchandising SpecialistDigital Marketing ExecutiveSupply Chain & Logistics CoordinatorBusiness Development Executive
Top Hiring Companies
Graduates of the Online BBA in Retail & E-Commerce from Manipal University Jaipur are highly sought after by organizations operating in retail, e-commerce, logistics, consulting, and digital marketing. With the retail industry evolving rapidly and e-commerce experiencing explosive growth, companies are actively hiring professionals who can manage store operations, optimize supply chains, and leverage digital platforms for business growth.
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