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Manipal Online University

Online BBA in Data Analytics from Manipal University

The Online BBA in Data Analytics from Manipal University Jaipur (MUJ – Online Manipal) is a cutting-edge undergraduate program designed...

Online BBA in Data Analytics from Manipal University

The Online BBA in Data Analytics from Manipal University Jaipur (MUJ – Online Manipal) is a cutting-edge undergraduate program designed to meet the growing demand for professionals skilled in data-driven business decision-making. In today’s digital economy, organizations rely heavily on data to optimize operations, understand consumer behavior, forecast trends, and gain competitive advantages. In addition to offering students specialized skills in data analytics, business intelligence, and statistical modeling, this curriculum gives them a solid foundation in business management fundamentals. The curriculum guarantees that graduates are adequately equipped to analyze intricate datasets, extract useful insights, and facilitate strategic decision-making in a variety of corporate scenarios by fusing academic instruction with real-world, hands-on projects. This curriculum stands out for its hands-on, industry-focused approach. Students gain practical exposure with tools like Python, R, SQL, Tableau, and Excel-based analytics through case studies, live projects, and simulations that mimic actual business analytics settings. Employers will find these projects immediately beneficial since they provide students the chance to evaluate big datasets, make dashboards, do predictive modeling, and present their findings in a commercial setting.

The program’s adaptable online structure is perfect for students looking to advance their skills while juggling other obligations, working professionals, and entrepreneurs. The degree has national recognition and legitimacy due to its AICTE and UGC approval, which guarantees that graduates are qualified for professional opportunities and additional education both domestically and outside. The curriculum also improves students’ employment chances by preparing them for internationally recognized certifications in data science and analytics. In summary, MUJ’s Online BBA in Data Analytics program gives students the technical know-how, strategic perspective, and information they need to succeed in the data-driven corporate world. Graduates become analytical thinkers and problem solvers who can use data to make well-informed decisions, streamline corporate procedures, and support organizational performance in a range of fields, such as consulting, marketing, operations, and finance.

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Key Program of Online BBA in Data Analytics from Manipal University

The Online BBA in Data Analytics from Manipal University Jaipur (MUJ – Online Manipal) is specifically designed to equip students with a strong foundation in business management while developing advanced analytical skills to interpret and leverage data for strategic decision-making. In the current business environment, where organizations increasingly rely on data to drive growth, optimize processes, and gain competitive advantages, this program provides the perfect blend of management principles and technical expertise.

1
Comprehensive Business Management Foundation: Students develop a strong understanding of core business subjects such as finance, marketing, organizational behavior, business communication, and economics, providing context for data-driven decision-making.
2
Specialized Focus on Data Analytics: The program equips students with skills in data visualization, statistical analysis, predictive modeling, business intelligence, and data-driven strategy formulation. Graduates gain proficiency in tools like Python, R, SQL, Tableau, and Excel, which are widely used in industry.
3
Hands-On Industry-Oriented Learning: Through live projects, case studies, and simulations, students gain practical experience in analyzing real-world business data, creating dashboards, generating actionable insights, and presenting findings for strategic decision-making.
4
Analytics-Driven Decision-Making: Students learn to apply quantitative and qualitative analytical techniques to solve business problems, optimize operations, identify trends, and improve organizational performance.

Course Curriculum of Online BBA in Data Analytics from Manipal University

The program integrates core business principles with practical analytical tools and techniques, enabling graduates to make data-driven decisions and contribute effectively in various industries. Through a combination of theoretical learning, hands-on projects, and exposure to industry-standard tools, students gain the ability to analyze, interpret, and visualize data to support strategic business initiatives.

Semester 1
  • Principles of Management – Introduction to management concepts, organizational structures, and leadership principles.
  • Business Economics – Fundamentals of micro and macroeconomics and their application in business decision-making.
  • Business Communication – Effective communication skills, professional writing, presentations, and interpersonal communication.
  • Fundamentals of Marketing – Basic marketing principles, concepts, and the marketing mix
  • Quantitative Techniques I – Introduction to business mathematics and basic statistical tools for decision-making.
Semester 2
  • Organizational Behavior – Understanding human behavior in organizations, motivation, leadership, and team dynamics.
  • Managerial Economics – Application of economic concepts in managerial decision-making and business strategy.
  • Introduction to Data Analytics – Basics of data analytics, types of data, and its role in business decision-making.
  • Business Law – Legal framework affecting business operations, contracts, and compliance.
  • Quantitative Techniques II – Advanced statistical and quantitative techniques for analyzing business data.
Semester 3
  • Database Management Systems (DBMS) – Fundamentals of databases, data storage, and retrieval using SQL.
  • Business Statistics – Statistical methods for business analysis, probability, and hypothesis testing.
  • Data Visualization – Techniques to present data effectively using dashboards, charts, and visualization tools.
  • Financial Accounting I – Principles of accounting, preparation of financial statements, and reporting.
  • Marketing Analytics – Application of analytical techniques to marketing data to optimize campaigns and strategies.
Semester 4
  • Predictive Analytics – Techniques to forecast trends and predict outcomes using statistical and machine learning methods.
  • Data Mining & Business Intelligence – Extracting patterns from large datasets and applying insights for business strategy.
  • Operations & Supply Chain Analytics – Using analytics to optimize operations, inventory, and supply chain processes.
  • Financial Accounting II – Advanced accounting concepts, corporate reporting, and compliance.
  • Consumer Behavior & Analytics – Analyzing customer data to understand behavior, preferences, and engagement patterns.
Semester 5
  • Big Data Analytics – Introduction to big data concepts, tools, and frameworks for handling large-scale datasets.
  • Predictive Modeling & Machine Learning Basics – Application of machine learning algorithms to business problems.
  • E-Commerce & Digital Analytics – Analysis of digital commerce platforms and online consumer behavior.
  • Business Strategy & Analytics – Using analytics to inform strategic business decisions and competitive planning.
  • Elective / Skill-Based Course – Options may include Advanced Excel Analytics, Python for Analytics, or Tableau.
Semester 6
  • Capstone Project / Live Analytics Project – Practical application of analytics concepts to solve real-world business problems.
  • Strategic Decision Making with Analytics – Integrating data-driven insights into organizational decision-making.
  • Ethics, Governance & Data Privacy – Ethical use of data, compliance, and corporate governance in analytics.
  • Advanced Data Analytics Techniques – Hands-on exposure to advanced analytics methods, dashboards, and reporting tools.
  • Elective / Specialization Course – Advanced topics such as Marketing Analytics, Financial Analytics, or Operations Analytics.
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Learning Outcomes of Online BBA in Data Analytics from Manipal University

This program equips students with both a strong foundation in business management and specialized analytical skills, enabling them to transform raw data into actionable business intelligence. Graduates emerge as problem-solvers, critical thinkers, and strategic decision-makers who can leverage data to drive organizational success.

1
Graduates will develop a strong understanding of essential business subjects, including finance, marketing, organizational behavior, economics, and business communication. This foundation allows them to contextualize analytical findings within broader business strategies and make informed management decisions.
2
Students gain hands-on experience with industry-standard tools such as Python, R, SQL, Tableau, Excel, and Power BI, enabling them to clean, analyze, visualize, and interpret large datasets. They acquire the technical skills necessary to implement data-driven solutions across various business functions.
3
Graduates learn to approach business challenges methodically by analyzing complex datasets, identifying patterns, and deriving actionable insights. They develop strong problem-solving capabilities, allowing them to make data-driven recommendations that improve operational efficiency and business performance.
4
Through live projects, case studies, and simulations, students apply theoretical knowledge to real-world scenarios. They learn to create dashboards, generate reports, conduct predictive modeling, and provide insights that guide strategic and operational decisions in areas such as marketing, finance, and operations.

Eligibility Criteria for Online BBA in Data Analytics from Manipal University

  • iconEducational Qualification: Must have completed 10+2 (or equivalent) from a recognized national or state board, or a 10+3 diploma from a recognized institute.
  • iconMinimum Marks Required: At least 40% aggregate marks in 10+2/diploma; for reserved categories, the requirement drops to 35%.

Online BBA in Data Analytics from Manipal University

Explorе thе transparеnt and detailed fee structurе of thе Online BBA in Data Analytics from Manipal University, providing clarity on tuition and associatеd costs for prospеctivе studеnts.

Semesters

Fees

Semester 1

22,500

Semester 2

22,500

Semester 3

22,500

Semester 4

22,500

Semester 5

22,500

Semester 6

22,500

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Career Opportunities after Online BBA in Data Analytics from Manipal University

Completing an Online BBA in Data Analytics from Manipal University opens the door to a wide spectrum of career opportunities across industries that are increasingly relying on data-driven decision-making. The program equips graduates with both business acumen and analytical expertise, making them suitable for roles that require understanding business processes, interpreting large data sets, and providing actionable insights for growth.

IconData Analyst
IconData Scientist
IconBig Data Engineer
IconFinancial Analyst
IconRisk Analyst
IconMarketing Analyst
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Top Hiring Companies

Graduates of the Online BBA in Data Analytics from Manipal University can look forward to promising employment opportunities across industries, as organizations are increasingly relying on data-driven strategies to remain competitive. Companies today value professionals who can interpret complex datasets, provide actionable insights, and support decision-making across business functions like finance, marketing, operations, and technology.

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Q&A

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Frequently Asked Questions

What are the benefits of pursuing this program online?Icon
The online format provides flexibility to learners, allowing them to study from anywhere while balancing academics with personal or professional commitments. The program offers access to digital learning resources, recorded lectures, live interactions with faculty, and industry-relevant case studies. Students also benefit from Manipal University’s reputation and placement support, ensuring that the degree carries strong academic and professional value.
What kind of subjects will I study in this program?Icon
Students will study a blend of core business administration subjects such as Principles of Management, Business Communication, Marketing, and Finance, alongside specialized analytics courses like Data Visualization, Statistical Analysis, Predictive Modeling, Business Intelligence, and Big Data Analytics. This balanced curriculum ensures both managerial and technical skill development.
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