Manav Rachna University

Online MBA in Marketing Management from Manav Rachna University

Manav Rachna University’s Online MBA in Marketing Management is a dynamic, industry-focused postgraduate degree that aims to give students and...

Online MBA in Marketing Management from Manav Rachna University

Manav Rachna University’s Online MBA in Marketing Management is a dynamic, industry-focused postgraduate degree that aims to give students and working professionals the strategic, analytical, and creative abilities necessary for success in the constantly changing marketing landscape. The programme, which is offered by the Manav Rachna Centre for Distance and Online Education (MRCDOE), is perfect for anyone who want to pursue a career in marketing without interfering with their personal or professional obligations since it blends academic rigour with the flexibility of online learning. With four semesters spread over two years, the curriculum offers 102 credits in total. Core management courses include Financial Accounting, Business Economics, Organizational Behavior, and Quantitative Techniques are the focus of the first several semesters. These courses enable students to develop a solid fundamental grasp of general business operations. With a focus on consumer behavior, sales and distribution management, digital marketing, product and brand management, marketing analytics, integrated marketing communication (IMC), and customer relationship management (CRM), the following semesters are devoted to the specialization in marketing management.

A wide range of positions, including marketing manager, brand manager, product manager, digital marketing strategist, market research analyst, sales director, and CRM specialist, are available to graduates of Manav Rachna’s online MBA program in marketing management. In order to link students with top recruiters, the university provides networking opportunities, resume writing seminars, interview preparation, and placement assistance. Companies in industries like FMCG, retail, technology, advertising, media, e-commerce, and consulting greatly value graduates of the program. For individuals seeking to acquire specialized expertise in marketing while taking advantage of the flexibility of online education, Manav Rachna University’s Online MBA in Marketing Management program is a great choice. Working professionals, entrepreneurs, and recent graduates who want to progress in their jobs, assume leadership positions, or launch their own marketing-related businesses will find it very appropriate. This program provides a life-changing educational experience that is in line with the demands of the cutthroat business world of today thanks to its solid academic foundation, hands-on approach, and industrial applicability.

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Key Program of Online MBA in Marketing Management from Manav Rachna University

Manav Rachna University's Online MBA in Marketing Management program is carefully designed for people who want to pursue a prosperous career in the dynamic and varied sector of marketing. The Manav Rachna Centre for Distance and Online Education (MRCDOE) is the delivery partner for this UGC-entitled curriculum, which equips students for leadership positions in both traditional and digital marketing environments by fusing innovative marketing techniques with fundamental business knowledge.

1
Marketing-Focused Specialization with a Global Perspective: The curriculum emphasizes both traditional and modern marketing techniques, including digital marketing, branding, consumer behavior, and marketing analytics—preparing students for global careers in sales, strategy, and customer engagement.
2
Flexible Online Learning Model: Students can access the program from anywhere in the world, thanks to a well-structured Learning Management System (LMS) that offers recorded lectures, live weekend classes, discussion forums, and digital assessments—ideal for working professionals.
3
Industry-Aligned Curriculum: Courses are designed in collaboration with industry experts to include real-world marketing applications such as product development, market research, brand positioning, and campaign management. Projects and assignments reflect current industry trends.
4
Live Interaction with Faculty and Experts: Regular live classes, webinars, and guest lectures by faculty and industry practitioners enhance interactive learning and deepen the understanding of complex marketing strategies.

Course Curriculum of Online MBA in Marketing Management from Manav Rachna University

Manav Rachna University's online MBA program in marketing management is designed to offer a well-rounded blend of fundamental business knowledge and specialized marketing skills. With an emphasis on practical application, digital integration, and analytical decision-making, the curriculum is designed to satisfy the changing demands of the marketing sector. In addition to theoretical frameworks, the four-semester program incorporates case studies, experiential learning, and real-world industry projects. In-depth exposure to strategic marketing concepts like international marketing, digital marketing, brand management, and consumer behavior equips learners to take the lead in cutthroat, technologically advanced marketplaces.

Semester 1
  • Management Process and Organizational Behavior
  • Managerial Economics
  • Business Environment and Law
  • Accounting for Managers
  • Business Communication Skills
Semester 2
  • Marketing Management
  • Human Resource Management
  • Financial Management
  • Operations Management
  • Business Research Methods
Semester 3
  • Consumer Behavior
  • Advertising and Sales Management
  • Product and Brand Management
  • Digital Marketing
  • Elective I (Example: Rural Marketing / Retail Management)
Semester 4
  • Strategic Management
  • International Marketing
  • Marketing Analytics
  • Elective II (Example: Services Marketing / Customer Relationship Management)
  • Project Work / Dissertation
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Learning Outcomes of Online MBA in Marketing Management from Manav Rachna University

Practicality, modernity, and alignment with the quickly changing needs of the global marketplace are all features of the program. Through industry-driven material, individualized academic assistance, and flexible learning alternatives, the program guarantees the comprehensive development of marketing professionals who can propel business growth through digital innovation, consumer intelligence, and strategic brand communication.

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A key USP of the program is its strong emphasis on digital platforms—students gain exposure to SEO, SEM, social media marketing, influencer strategies, and tools like Google Analytics, HubSpot, and Facebook Ad Manager.
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Students are encouraged to think creatively and entrepreneurially through dedicated modules that focus on marketing innovation, business model design, and startup strategy—ideal for aspiring entrepreneurs.
3
Academic mentors and career counselors guide students throughout the program, offering help with learning strategies, career planning, resume building, and interview preparation.
4
Graduates are well-equipped for diverse marketing roles such as Brand Manager, Digital Marketing Strategist, Product Manager, Market Research Analyst, and more. Placement assistance is provided by the university’s career services team.

Eligibility Criteria for Online MBA in Marketing Management from Manav Rachna University

  • iconA Bachelor’s degree in any discipline from a recognized university, with a minimum duration of three years
  • iconApplicants must have secured at least 50% aggregate marks in their Bachelor’s degree.
  • iconRelaxations are provided for reserved categories: 45% for SC/ST candidates.

Online MBA in Marketing Management from Manav Rachna University

Explorе thе transparеnt and detailed fee structurе of thе Online MBA in Marketing Management from Manav Rachna University , providing clarity on tuition and associatеd costs for prospеctivе studеnts.

Semesters

Fees

Semester 1

32,000

Semester 2

32,000

Semester 3

32,000

Semester 4

32,000

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Career Opportunities after Online MBA in Marketing Management from Manav Rachna University

In a global economy where branding, consumer engagement, and digital transformation are essential to business success, pursuing an online MBA in marketing management from Manav Rachna University opens up a vibrant and fulfilling array of employment options. With a flexible online learning approach that accommodates both working professionals and recent graduates, this program aims to give students a thorough understanding of marketing strategy, digital marketing technologies, brand building, market research, and consumer behavior.

IconMarketing Manager
IconDigital Marketing Specialist / Manager
IconBrand Manager
IconMarket Research Analyst
IconSales Manager / Business Development Manager
IconAdvertising and Promotions Manager
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Top Hiring Companies

Graduates of this program acquire the abilities to drive product positioning, develop, assess markets, and build brand equity for both new and established startups and global corporations. Students are prepared for success in a variety of marketing-driven businesses with a combination of theoretical knowledge and real-world commercial insights.

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Q&A

Still have questions? Ask your question here and our community of experts will find an answer. Go to the community page here

Frequently Asked Questions

Is the program entirely online or is there any offline component?Icon
The program is 100% online, including lectures, assessments, assignments, and exams. All learning resources are delivered through the university’s LMS (Learning Management System).
Can I pursue this Online MBA while working full-time?Icon
Absolutely. The flexible learning model is specifically designed for working professionals, allowing them to balance studies with job or personal commitments through asynchronous lectures and weekend sessions (if any live sessions are conducted).
Will I receive placement support after completing the program?Icon
Yes, Manav Rachna University offers career assistance such as resume building, mock interviews, job alerts, and placement support through its online career cell and partner platforms.
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