Manav Rachna University

Online MBA in Event & Media Management from Manav Rachna University

Manav Rachna University’s Online MBA in Event & Media Management is a dynamic, forward-thinking postgraduate program designed for people who...

Online MBA in Event & Media Management from Manav Rachna University

Manav Rachna University’s Online MBA in Event & Media Management is a dynamic, forward-thinking postgraduate program designed for people who want to pursue prosperous careers in the exciting and rapidly changing industries of public relations, media strategy, event planning, and brand communication. This specialized program aims to give students a thorough understanding of the technical, creative, and commercial facets of running media operations and events in a society that prioritizes digital technology. Large-scale business events, entertainment productions, digital marketing, or media productions—this MBA gives students the skills and knowledge to handle every stage, from idea to implementation, with professionalism and creativity. The program’s curriculum combines industry-specific modules that concentrate on topics like event planning and production, media buying and scheduling, branding, digital media management, sponsorship acquisition, and public relations with foundational management courses like marketing, finance, strategy, and operations. This program provides a special blend of strategic thinking, creative storytelling, logistical management, and technological proficiency—making graduates highly valuable in a variety of industries—especially as the global events industry recovers and digital media emerges as the foundation of contemporary communication.

With Manav Rachna University’s entirely online MBA program, students can continue their education without having to put their personal or professional lives on wait. Live lectures, recorded sessions, digital reading materials, and real-time project mentoring are all part of the university’s extensive Learning Management System (LMS), which guarantees that the learning process is engaging and dynamic. The advice of knowledgeable instructors, many of whom have practical experience in media outlets, advertising agencies, and event management firms, is also advantageous to students. Graduates of this program are prepared for positions as a public relations officer, corporate communications manager, sponsorship consultant, event manager, media planner, brand strategist, and digital campaign manager, among others. Professionals with training in this area can find employment in government agencies, business offices, public relations firms, television and digital media companies, sports management firms, fashion houses, and tourism boards due to the increasing desire for individualized experiences and digital content. For individuals who are enthusiastic about planning memorable events, creating captivating media narratives, and elevating companies in the public eye, Manav Rachna University’s Online MBA in Event & Media Management is a path to career advancement. It equips students to succeed in the fast-paced, constantly-evolving communication landscape of today by fusing the demands of the media and event industries with the creativity and adaptability required by management education.

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Key Program of Online MBA in Event & Media Management from Manav Rachna University

In order to develop leaders and experts for the constantly changing fields of events, entertainment, media, and communication, Manav Rachna University created the Online MBA in Event & Media Management. This MBA gives students the strategic business acumen and creative execution skills they need to succeed in the event and media environment, as the world becomes more and more reliant on experiences, narrative, and digital outreach.

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Industry-Relevant Curriculum: The curriculum blends industry-specific topics in media strategy, event planning, branding, celebrity management, public relations, sponsorship, and media law with core MBA disciplines including marketing, operations, finance, and human resources. Students are prepared for a variety of professions in the creative business sector thanks to this multidisciplinary approach.
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100% Online Learning Flexibility: The MBA program is fully online, allowing students to study at any time and from any location without interfering with their personal or professional obligations. In order to create a flexible and student-friendly environment, the course offers recorded lectures, interactive live sessions, digital resources, assignments, and forums.
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Experiential and Project-Based Learning: The program incorporates real-time event simulations, virtual campaigns, media case studies, and branding exercises. Learners apply theories to practical scenarios, gaining hands-on experience in planning, budgeting, executing, and evaluating events and media strategies.
4
Guidance from Industry-Experienced Faculty: The program is taught by a distinguished faculty panel including experts from event management firms, ad agencies, media houses, and academic institutions. Their real-world insights bring clarity to industry expectations, challenges, and best practices.

Course Curriculum of Online MBA in Event & Media Management from Manav Rachna University

Manav Rachna University's Online MBA in Event & Media Management program offers a thorough curriculum that combines fundamental management concepts with specialized instruction in digital outreach, media communication, event planning, and brand management. This carefully crafted curriculum blends strategic theory with real-world practical exposure to meet the changing needs of the media and events industry.

Semester 1
  • Principles of Management
  • Managerial Economics
  • Accounting for Managers
  • Marketing Management
  • Business Communication
  • Quantitative Techniques for Decision Making
Semester 2
  • Human Resource Management
  • Financial Management
  • Operations & Supply Chain Management
  • Media Planning and Strategy
  • Event Planning & Production
  • Research Methodology
Semester 3
  • Branding and Public Relations
  • Sponsorship and Fundraising Management
  • Digital Media & Content Creation
  • Event Risk and Crisis Management
  • Experiential Marketing and Audience Engagement
  • Elective I
Semester 4
  • Strategic Management
  • Legal & Ethical Aspects of Media and Events
  • Entrepreneurship & Event Business Planning
  • Capstone Project
  • Internship / Industry Exposure
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Learning Outcomes of Online MBA in Event & Media Management from Manav Rachna University

The goal of Manav Rachna University's online MBA program in event and media management is to develop professionals who are prepared for the workforce by combining a special blend of operational knowledge, creative thinking, and commercial savvy. Through an interdisciplinary approach, the program gives students cutting-edge abilities in branding, digital strategy, event execution, media planning, and audience engagement in addition to imparting fundamental information in business management.

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Learners will acquire the ability to conceptualize, design, and implement large-scale events, ranging from corporate conferences and exhibitions to social gatherings, entertainment events, and festivals. They will be skilled in managing logistics, timelines, teams, and budgets to deliver seamless experiences
2
Graduates will demonstrate expertise in planning and executing media campaigns across traditional and digital platforms. They will learn to manage media buying, content production, and brand positioning to effectively reach target audiences and enhance visibility.
3
Students will understand the psychology of audience engagement and apply innovative techniques like experiential marketing, storytelling, and interactive media to craft memorable brand and event experiences.
4
The program will enable students to identify potential sponsors, pitch ideas effectively, and negotiate win-win sponsorship deals. They will learn the art of building financial support networks and securing funding for events.

Eligibility Criteria for Online MBA in Event & Media Management from Manav Rachna University

  • iconCandidates must have completed a Bachelor’s Degree (any discipline) from a recognized university or institution, with a minimum of 50% aggregate marks (45% for candidates belonging to reserved categories, as per government norms).

Online MBA in Event & Media Management from Manav Rachna University

Explorе thе transparеnt and detailed fee structurе of thе Online MBA in Event & Media Management from Manav Rachna University , providing clarity on tuition and associatеd costs for prospеctivе studеnts.

Semesters

Fees

Semester 1

32,000

Semester 2

32,000

Semester 3

32,000

Semester 4

32,000

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Career Opportunities after Online MBA in Event & Media Management from Manav Rachna University

For students who are enthusiastic about strategic communication, large-scale event planning, brand storytelling, and digital media engagement, Manav Rachna University's Online MBA in Event & Media Management offers a wide range of fascinating employment options. People who wish to succeed in the fast-paced fields of media production, corporate events, entertainment, sports marketing, public relations, and experiential marketing are the target audience for this program.

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IconMedia Planner
IconBrand Communication Manager
IconCorporate Event Coordinator
IconPublic Relations Executive
IconSocial Media & Digital Campaign Manager
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Top Hiring Companies

Graduates of this program are well-positioned to make significant contributions in both domestic and international markets, as the need for skilled individuals in the events and media area continues to increase across industries like entertainment, hospitality, corporate communication, and public affairs.

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Q&A

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Frequently Asked Questions

Is the Online MBA degree recognized by UGC and other regulatory bodies?Icon
Yes, the degree is UGC-entitled and AICTE-approved, making it fully recognized for employment in both the public and private sectors. It holds the same academic value as a regular MBA degree.
Who can apply for the Online MBA in Event & Media Management?Icon
Graduates from any stream (Arts, Science, Commerce, or Professional degrees) with a minimum of 50% marks from a recognized university are eligible to apply. Working professionals and final-year students can also apply.
Are internships or real-world projects included in the program?Icon
While internships are not mandatory, the university may provide industry project opportunities, case studies, or virtual internships to help students gain practical experience.
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