Online BBA in Digital Marketing from Manav Rachna University

An inventive undergraduate program, the Online BBA in Digital Marketing at Manav Rachna University gives students the state-of-the-art knowledge and abilities needed in the quickly developing sector of digital marketing. This program is perfect for students who want to work in the fast-paced fields of online marketing, e-commerce, and digital branding because it combines the fundamentals of business administration with sophisticated ideas in digital marketing. Delivered via a flexible online learning methodology, the curriculum meets the demands of working professionals and recent graduates who wish to advance their knowledge of digital tactics or seek a career in marketing. This program’s curriculum, which covers topics like search engine optimization (SEO), search engine marketing (SEM), social media marketing, email campaigns, content marketing, and web analytics, places an emphasis on both theoretical knowledge and real-world application. Additionally, it gives students a solid foundation in business management topics like accounting, finance, organizational behavior, and strategic management. Students acquire a comprehensive understanding of how to develop powerful digital brand identities and effective online campaigns by fusing business principles with practical digital marketing tools and strategies.

Students can access recorded sessions, digital study materials, and interactive lectures at their own pace thanks to Manav Rachna University’s flexible online learning options. Students can take part in online conversations, tests, and virtual workshops thanks to the university’s powerful Learning Management System (LMS), which makes for an immersive and interesting educational experience. Additionally, throughout the program, students receive mentoring from seasoned academic members and professionals in the field. Graduates of the program have access to a variety of job options in areas like e-commerce management, pay-per-click (PPC) advertising, content production, digital marketing analytics, social media management, and search engine optimization. They are also well-equipped to work for global companies, digital marketing agencies, startups, or even create their own digital marketing firm. Additionally, this curriculum serves as a solid basis for further education, such as an MBA program that focuses on digital business or marketing.