Maharishi Markandeshwar University (MMU) Online

Online B.Com in Marketing

A comprehensive training in the theories and methods of digital marketing is provided via an Online B.Com degree in Marketing...

About Online B.Com in Marketing

A comprehensive training in the theories and methods of digital marketing is provided via an Online B.Com degree in Marketing from Maharishi Markandeshwar(DU). Students acquire a thorough understanding of consumer behavior, market research, branding, advertising, and digital marketing techniques using interactive learning platforms and virtual classrooms. The curriculum is meant to give students the abilities and information needed to plan and carry out successful marketing campaigns, assess market trends, and formulate plans that cater to the interests and demands of various target markets. Students may investigate allied fields like sales management, retail marketing, international marketing, and marketing analytics in addition to fundamental marketing studies. Students are prepared to use digital tools and platforms for marketing, such as social media marketing, search engine optimization (SEO), content marketing, and email marketing, thanks to the curriculum’s incorporation of technology and data analytics. Additionally, case studies, projects, internships, and capstone experiences are just a few examples of the real-world, practical experiences that are frequently incorporated into the curriculum of Online B.Com programs in marketing. Through these experiences, students can put their theoretical knowledge to use in real-world scenarios, obtain practical experience, and hone important abilities that employers in the marketing sector highly value.

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Maharishi Markandeshwar University (MMU) Online
Online B.Com in Marketing

Key Program USP's

Together, these essential elements give students a comprehensive education in marketing and give them the information, abilities, and real-world experience they need to succeed in a variety of marketing-related jobs across industries.

Core Marketing Courses: The program's foundation is made up of core courses that include consumer behavior, market research, branding, advertising, and marketing strategy, among other topics.
Focus on Digital Marketing: Programs frequently place a strong emphasis on courses covering digital marketing tactics, such as social media marketing, search engine optimization (SEO), content marketing, and email marketing, given the growing significance of digital platforms.
Market Analysis and Research: To comprehend customer preferences and make wise marketing decisions, students must take courses that teach them how to perform market research, evaluate data, and interpret market trends.
Brand Management: To establish and preserve strong brand identities in cutthroat marketplaces, branding courses examine the fundamentals of brand development, brand positioning, and brand management tactics.

Course Curriculum

In order to prepare students for dynamic careers in marketing across a variety of industries, an Online B.Com in Marketing offers a thorough curriculum covering fundamental marketing principles, digital strategies, consumer behavior analysis, and practical experience through real-world projects.

Semester First
  • Financial Accounting
  • Principles of Management
  • Principles of Micro Economics
  • Human Resource Management
  • Business Mathematics
  • English
Semester Second
  • Business Statistics
  • Business Laws
  • Business Ethics and Corporate Social Responsibility
  • Environmental Studies (Interdisciplinary)
  • Communication Lab
  • Hindi
Semester Third
  • Corporate Accounting
  • Fundamentals of Investment
  • Computerized Accounting System
  • IT Tools for Business (Interdisciplinary)
  • Universal Human Values
Semester Forth
  • Financial Management
  • Cost Accounting
  • Auditing and Corporate Governance
  • Principles of Macro Economics
  • Indian Constitutions
Semester Fifth
  • Management Accounting
  • Income Tax
  • Banking & Insurance
  • Summer Training Report
  • Principles of Marketing
  • Digital & Social Media Marketing
  • Consumer Behavior
  • Advertising and Sales Management
Semester Sixth
  • Digital Marketing
  • Entrepreneurship Development & Management
  • Rural Marketing
  • Integrated Marketing
  • Communications
  • Services Marketing
  • International Marketing
Semester Seventh
  • Research Methodology
  • Research Publications & Ethics
  • Departmental elective ( Research Based)
  • Synopsis writing & Presentation

Learning Outcomes

The skills, knowledge, and competencies that students in an online B.Com in Marketing program may anticipate to acquire during their studies are reflected in these learning outcomes, which will equip them for successful jobs in the fast-paced and cutthroat marketing industry.

Graduates will be able to create successful marketing plans and campaigns because they will have a thorough understanding of marketing concepts, tactics, and strategies.
In order to inform marketing strategies, students will be able to use both qualitative and quantitative research methodologies to study consumer behavior, preferences, and trends.
Graduates will have extensive knowledge in digital marketing, with a focus on social media, email, content, and search engine optimization (SEO). They will also know how to use digital platforms to effectively connect and interact with target audiences.
In order to accomplish organizational goals, students will gain the ability to think strategically, recognize opportunities, assess market trends, and create creative marketing strategies.

Eligibility Criteria

  • iconThe candidates should have passed Senior Secondary (10+2) Examination from any recognized Board/ University with Commerce group.
  • iconNon-Commerce Groups with Economics/ Maths / Statistics as one of the subjects.


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Career Opportunities

Online B.Com in Marketing graduates are prepared for a wide range of marketing-related careers, from consumer goods and retail to technology and healthcare. These careers include marketing manager, digital marketer, brand strategist, market researcher, and advertising specialist.

IconBrand Manager
IconDigital marketer
IconFinancial Analyst
IconMedia buyer
IconAccount Executive
IconMarket Researcher
IconProject manager
IconSEO fresher
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