Kurukshetra University

Online MA in Mass Communication from Kurukshetra University

Kurukshetra University’s online master’s degree in mass communication is a lively and well-thought-out postgraduate program that blends in-depth coursework with...

Online MA in Mass Communication from Kurukshetra University

Kurukshetra University’s online master’s degree in mass communication is a lively and well-thought-out postgraduate program that blends in-depth coursework with practical media training. It is delivered totally online. Students, working professionals, and aspiring media practitioners who want to advance their careers in corporate communication, public relations, digital content creation, television, radio, advertising, or journalism are the target audience for this two-year degree. The four semester program combines practical instruction in subjects like news reporting, editing, photography, script writing, digital media production, public relations, advertising strategies, and media law with fundamental theoretical frameworks of communication and media studies. The curriculum gives students a thorough understanding of both conventional media and contemporary digital channels, reflecting the evolving media landscape. To guarantee that students graduate with a broad range of skills, practical courses in TV journalism, radio production, and content writing are taught alongside subjects like cyber journalism, development communication, and communication research. In order to critically interact with current media issues, students also investigate the economics of the entertainment industry, cultural studies, and the impact of media on society. Focusing on industry alignment is one of the program’s main advantages; students learn about the expectations and challenges of media companies, advertising agencies, public sector communication units, and corporate media departments in the actual world.

Kurukshetra University provides this MA program online with an easy-to-use Learning Management System (LMS) that includes readings, assignments, project-based learning activities, recorded video lectures, and live online sessions. This makes the program perfect for people who wish to pursue a reputable and intellectually rich postgraduate degree but are unable to attend classes on campus because of work, distance, or other reasons. The knowledge and practical media skills that graduates of this program will possess will enable them to pursue careers as journalists, editors, media planners, content strategists, public relations executives, communication consultants, and more. Additionally, it establishes the foundation for individuals who want to go toward a Ph.D. or M.Phil. in communication studies or who want to be eligible to teach in colleges and universities. All things considered, Kurukshetra University’s Online MA in Mass Communication offers an alluring blend of scholarly brilliance, real-world application, and flexible learning—ideally matched to the changing needs of the international media and communication sector.

 

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Key Program of Online MA in Mass Communication from Kurukshetra University

Kurukshetra University offers an online master's degree in mass communication that equips students with the theoretical understanding and real-world abilities needed to succeed in the fast-paced media environment of today. The two-year postgraduate program, which is exclusively offered online, is designed for aspiring journalists, content producers, public relations specialists, and communication strategists who want a top-notch education without having to travel to a campus.

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Flexible and Accessible Online Learning Mode: This program's online delivery, which provides total flexibility in terms of time and location, is one of its most significant characteristics. A strong Learning Management System (LMS) gives students access to recorded video sessions, reading materials, assignments, and live interactive lectures. For working professionals, stay-at-home moms, or students from far-off places who might not be able to attend in-person classes, this flexibility is extremely helpful. In order to maintain ongoing academic engagement, the LMS also makes it possible for students to communicate with peers and instructors via forums and online events.
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Industry-Relevant and Contemporary Curriculum: The curriculum of the program has been thoughtfully created to satisfy the needs of the media and communication sector of today. In addition to more modern topics like cyber journalism, development communication, and digital storytelling, it covers fundamental topics including communication theory, journalism, advertising, public relations, television and radio production, media law, and photojournalism. This guarantees that graduates are fully prepared to use digital platforms and cutting-edge communication technologies in addition to being knowledgeable about traditional media methods.
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Focus on Practical and Skill-Based Learning: Despite being online, the program still places a lot of emphasis on hands-on learning. Students receive instruction in practical media skills such news story writing, interviewing, TV and radio scripting, public relations campaign design, and digital media content creation. The focus is on developing a portfolio of work, which enables students to demonstrate their capacity for creativity and analysis. The incorporation of project work, assignments, and media exercises guarantees the ongoing application of theoretical principles to real-world situations.
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Strong Emphasis on Ethics, Research, and Communication Strategy: The program's academic rigor, especially in areas like media research, communication ethics, and strategic messaging, is one of its main differentiators. Students gain the ability to analyze audience behavior, critically assess the media's social function, and create ethical frameworks for public and journalistic communication. Students who take communication research methods courses get the abilities necessary for academic inquiry, data analysis, and investigative reporting—skills that are beneficial for both academic and professional jobs.

Course Curriculum of Online MA in Mass Communication from Kurukshetra University

In order to give students a well-rounded education in all of the primary areas of media and communication, Kurukshetra University's Online MA in Mass Communication program combines theoretical underpinnings with hands-on training. The curriculum, which spans two years and four semesters, lays out a methodical progression from fundamental theories of communication to practical media production methods, journalism, digital communication, public relations, advertising, and research. It seeks to produce media professionals who are not just technically skilled but also strategically savvy and socially conscious.

Semester 1
  • Theory and Practice of Communication
  • Writing Skills
  • Introduction to Mass Media
  • Media and Society
  • Computer Applications
Semester 2
  • Reporting
  • Advertising
  • Radio Journalism
  • Photo Journalism
  • Media Laws and Management
Semester 3
  • Editing
  • TV Journalism
  • Public Relations
  • Communication Research
  • Communication Technology
Semester 4
  • Print and Electronic Media Production
  • Cyber Journalism
  • Development Communication
  • Film and Entertainment Industry
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Learning Outcomes of Online MA in Mass Communication from Kurukshetra University

Kurukshetra University's Online MA in Mass Communication program aims to develop a broad range of academic, professional, and technological skills that are critical in the rapidly changing media landscape of today in addition to imparting topic knowledge. Students who complete this two-year postgraduate program should have a broad understanding of communication theories, be proficient in fundamental media skills, and be able to generate, analyze, and assess material for a variety of platforms.

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Graduates will possess a solid understanding of traditional and modern theories of communication, including how mass media originate, disseminate, interpret, and react to messages. Students can critically evaluate how the media shapes political discourse, cultural identity, and public opinion in both local and global contexts thanks to this core understanding.
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By becoming proficient in reporting, editing, scriptwriting, campaign building, and media planning, learners will acquire the abilities required to thrive in a variety of communication positions, including journalism, advertising, and public relations. Additionally, they will learn how to modify their writing format, tone, and style to suit the demands of various media outlets and readers.
3
Students who complete the program will be prepared to produce, oversee, and assess material for blogs, podcasts, social media, video platforms, and websites, among other digital platforms. Graduates will be able to work individually or in digital media teams since they will feel at ease using cutting-edge tools and technology for media production, editing, and online publishing.
4
Pupils will be able to use both qualitative and quantitative approaches when doing communication research. The skills they will acquire will be useful in media companies, academia, and policy-making bodies. They will learn how to build research tools, evaluate data, interpret findings, and apply research insights to real-world media difficulties.

Eligibility Criteria for Online MA in Mass Communication from Kurukshetra University

  • iconApplicants must hold a Bachelor’s degree in any discipline (such as BA, B.Com, B.Sc, BBA, or equivalent) from a UGC-recognized Indian or foreign institution.
  • iconWhile the exact percentage may vary by session, Kurukshetra University generally requires a minimum of 50% (or equivalent CGPA) in the qualifying undergraduate degree.

Fees Structure of Online MA in Mass Communication from Kurukshetra University

Explorе thе MA in Mass Communication program, dеlving into its dynamic curriculum and gaining insight into thе fееs structurе.

Semesters

Fees

Semester 1

10,000

Semester 2

10,000

Semester 3

10,000

Semester 4

10,000

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Career Opportunities after Online MA in Mass Communication from Kurukshetra University

With a solid background in both theoretical and applied communication, graduates of Kurukshetra University's Online MA in Mass Communication program are qualified for a variety of positions in the media and communication sector.

IconJournalism and News Media
IconDigital and Social Media Content Creation
Icon Advertising and Creative Strategy
IconPublic Relations and Corporate Communication
Icon Broadcast Media and Audio-Visual Production
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Top Hiring Companies

Kurukshetra University's Online MA in Mass Communication program graduates are qualified for a wide range of positions in government agencies, digital platforms, corporate communication teams, media outlets, advertising firms, and non-governmental organizations.

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Q&A

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Frequently Asked Questions

Is this program fully online, and how are classes conducted?Icon
Yes, this is a 100% online program. Classes are conducted through a digital Learning Management System (LMS), which includes recorded video lectures, live online sessions, reading materials, assignments, and discussion forums. Students can access content at their convenience.
Can I pursue this program while working full-time?Icon
Absolutely. The flexible structure of the program is designed for working professionals, homemakers, freelancers, and students pursuing other commitments. Since classes are accessible anytime online, learners can balance studies with their professional lives.
Will I be awarded a regular MA degree or an online degree?Icon
You will be awarded an MA in Mass Communication degree, and as per UGC regulations, online degrees from recognized universities are treated at par with regular degrees for employment and higher education. The degree will not bear the word "online" and is equally valid for government jobs and further studies.
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