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Kurukshetra University

Online MBA in Marketing Management from Kurukshetra University

Kurukshetra University’s Online MBA in Marketing Management is a comprehensive postgraduate program designed for people who want to establish a...

Online MBA in Marketing Management from Kurukshetra University

Kurukshetra University’s Online MBA in Marketing Management is a comprehensive postgraduate program designed for people who want to establish a successful career in the dynamic field of marketing. Offering a solid foundation in business management along with a deep focus on marketing strategies, consumer behavior, brand management, digital marketing, and market analytics, this two-year program is delivered via a flexible and robust online platform. Businesses are depending more and more on marketing experts in today’s cutthroat market to position their brands, produce leads, keep clients, and add value through smart communication. In order to meet that need, this degree offers both theoretical understanding and useful skills for navigating the ever-changing marketing ecology. To guarantee a firm grasp of managerial ideas, the curriculum starts with foundational management courses such organizational behavior, economics, accounting, and quantitative approaches. As students grow, the marketing specialization delves into more complex subjects including digital media tactics, advertising and sales promotion, product and brand management, strategic marketing, and services marketing—all of which are essential to the contemporary marketing environment.

A cutting-edge Learning Management System (LMS) that offers live sessions, recorded lectures, digital readings, and interactive forums is used to deliver the program fully online. This enables students to manage their personal and professional obligations while pursuing their academic objectives. For working professionals, entrepreneurs, and individuals residing in remote locations who want a high-quality management education without the limitations of in-person attendance, the online format is very advantageous. Kurukshetra University’s Online MBA in Marketing Management program is a strong option for prospective marketing executives since it combines industry relevance, academic rigor, and online flexibility. With a learner-centric delivery approach, an industry-aligned curriculum, and the legitimacy of a public university, the program prepares students to not only engage with but also influence and lead the marketing profession.

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Key Program of Online MBA in Marketing Management from Kurukshetra University

Kurukshetra University's Online MBA in Marketing Management program is carefully designed to produce marketing professionals with the strategic thinking, analytical abilities, and creative savvy required to succeed in the fast-paced corporate world of today. Students who complete this two-year, UGC-approved program will have a thorough understanding of marketing, brand positioning, customer behavior, digital influence, and competitive strategy.

1
Dual Emphasis on Core Management and Marketing Specialization: Before moving on to more specialized marketing themes, the program provides a strong foundation in general management areas like accounting, human resources, economics, and organizational behavior. By connecting particular marketing tactics with more general business concepts, this integrated approach helps students develop well-rounded managerial knowledge.
2
Flexible Online Learning with LMS Access: A specialized Learning Management System (LMS) that includes readings, discussion boards, quizzes, and video lectures is available to students. The curriculum is perfect for anyone juggling school with employment or family obligations because of the digital infrastructure that facilitates self-paced learning. Frequent webinars and live classes enhance the educational process even more.
3
Industry-Aligned Marketing Curriculum: Topics like consumer behavior, digital marketing, brand management, marketing analytics, advertising and sales promotion, and services marketing are among the modern marketing subjects covered in the curriculum. These courses equip students to manage real-time marketing difficulties in both domestic and international contexts and reflect the demands of the market today.
4
Application-Oriented and Project-Based Learning: Through assignments, presentations, and capstone projects that mimic real-world marketing situations, students gain practical experience in creating campaigns, evaluating market data, and creating customer-focused strategies. This real-world experience improves employability and boosts self-assurance when carrying out marketing strategies.

Course Curriculum of Online MBA in Marketing Management from Kurukshetra University

Kurukshetra University's two-year, four-semester online MBA program in marketing management offers a well-organized and thorough curriculum. In order to assist students comprehend the larger context of business administration, the curriculum starts by providing a solid foundation in fundamental management principles. The curriculum shifts as students advance into targeted marketing specialist classes that address fundamental subjects including advertising, digital marketing, consumer behavior, branding, and market analytics.

Semester 1
  • Management Process and Organizational Behaviour
  • Managerial Economics
  • Accounting for Managers
  • Business Environment
  • Quantitative Techniques
Semester 2
  • Marketing Management
  • Financial Management
  • Human Resource Management
  • Operations Research
  • Business Research Methods
Semester 3
  • Consumer Behaviour
  • Advertising and Sales Management
  • Product and Brand Management
  • Services Marketing
  • Entrepreneurship Development
Semester 4
  • Digital Marketing
  • International Marketing
  • Strategic Marketing
  • Project Report (Marketing Focus)
  • Seminar/Viva Voce
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Learning Outcomes of Online MBA in Marketing Management from Kurukshetra University

Kurukshetra University's Online MBA in Marketing Management program aims to develop strategic marketers that are imaginative, perceptive, and prepared for the market. Professionals in marketing need to have a sophisticated grasp of not only traditional branding and promotions but also consumer behavior, digital tools, and global marketing dynamics as the field continues to change in a digital and data-driven world. Through practical exposure to real-world marketing problems, this program equips students with critical thinking and problem-solving abilities.

1
Graduates will gain a thorough understanding of both basic and sophisticated marketing concepts, such as positioning, targeting, segmentation, marketing mix tactics, and brand building. This gives them the tools they need to create and carry out marketing strategies that meet both customer expectations and corporate goals.
2
Students will gain knowledge about how economic, social, psychological, and cultural aspects affect what people buy. This information aids in creating campaigns, creating loyalty programs, and customizing marketing messages that appeal to target audiences.
3
Through instruction in statistical tools, data interpretation, and marketing research methodologies, the program enhances students' analytical skills. Students learn how to gather market intelligence, assess consumer opinions, and use data to inform strategic choices.
4
Graduates develop their creative thinking skills in creating brand identities, introducing new goods, and maintaining market relevance. They learn how to manage a product's lifetime and create branding strategies that stand out in crowded markets through hands-on experience with case studies and project work.

Eligibility Criteria of Online MBA in Marketing Management from Kurukshetra University

  • iconApplicants must hold a Bachelor’s degree (minimum 3 years duration) in any stream such as Arts, Science, Commerce, Management, Engineering, or equivalent from a recognized university.
  • iconCandidates are generally expected to have secured at least 50% aggregate marks in their undergraduate program.
  • iconA relaxation of 5% is typically provided for reserved categories (SC/ST/OBC/PWD) as per university norms.

Fees Structure of Online MBA in Marketing Management from Kurukshetra University

Explorе thе transparеnt and detailed fee structurе of thе Onlinе MBA in Marketing Managеmеnt program, providing clarity on tuition and associatеd costs for prospеctivе studеnts.

Semesters

Fees

Semester 1

25,000

Semester 2

25,000

Semester 3

25,000

Semester 4

25,000

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Career Opportunities after Online MBA in Marketing Management from Kurukshetra University

Kurukshetra University's Online MBA in Marketing Management graduates possess the strategic, analytical, and creative abilities needed to succeed in the dynamic field of marketing. The program's emphasis on both traditional and digital marketing techniques guarantees that students are equipped to handle a variety of industry environments, from retail and fast-moving consumer goods (FMCG) to tech startups and multinational e-commerce behemoths. Graduates who have a solid grasp of consumer behavior, market research, brand creation, and digital campaign management are prepared for positions that are essential to a business's expansion and customer engagement plans.

IconMarketing Manager
Icon Brand Manager
Icon Digital Marketing Specialist
Icon Market Research Analyst
Icon Sales Manager
IconProduct Manager
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Top Hiring Companies

Employers in a variety of industries place a high value on graduates of Kurukshetra University's online MBA program in marketing management because they are looking for experts in digital marketing, innovative problem-solving, and strategic thinking. Students that specialize in marketing are more prepared to oversee brand identities, drive customer interaction, lead product promotions, and support the expansion of businesses as a whole.

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Frequently Asked Questions

Do I need to attend classes at any physical campus?Icon
No. This is a 100% online program, and there is no requirement for campus visits. All learning, interactions, submissions, and examinations are conducted through the university’s digital platform.
Is the Online MBA in Marketing considered equal to a regular MBA for career growth?Icon
Yes. According to UGC guidelines, online degrees from approved universities are equivalent to regular degrees for both employment and further studies. Employers across private and public sectors accept these qualifications.
What kind of project or practical work is included in the MBA program?Icon
In the final semester, students must complete a marketing-related project or dissertation, which can involve case studies, research-based topics, digital campaign analysis, or real-time marketing planning under faculty guidance.
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