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Shoolini University Online

Online BBA in Marketing Management from Shoolini University

Shoolini University’s Online BBA in Marketing Management gives students a thorough understanding of contemporary marketing tactics, consumer behavior, digital marketing,...

Online BBA in Marketing Management from Shoolini University

Shoolini University’s Online BBA in Marketing Management gives students a thorough understanding of contemporary marketing tactics, consumer behavior, digital marketing, branding, and sales management. This curriculum ensures that graduates are well-prepared for the constantly changing marketing landscape by fusing academic underpinnings with real-world applications. The flexibility of the online format allows students to balance their studies with other obligations, such as work or business. Every business depends heavily on marketing, and there is a growing need for qualified marketing specialists. The Online BBA in Marketing Management program covers classic marketing ideas, digital transformation, analytics, and customer relationship management. Its curriculum is in accordance with industry trends and international marketing standards. Students will become proficient in advertising, sales tactics, social media marketing, strategic branding, and market research. Real-world projects, case-study-based learning, and interaction with professionals in the field provide students the hands-on experience they need to succeed in marketing positions. The program’s focus on data-driven decision-making and digital marketing is one of its most notable aspects. Students will learn how to use SEO, social media marketing, pay-per-click advertising, email marketing, and content marketing to effectively engage customers and increase brand visibility as businesses move more and more towards digital platforms. The curriculum also teaches global marketing techniques, consumer psychology, and AI-driven marketing, preparing graduates to be future-ready marketers who can adjust to the shifting corporate environment.

With the use of an intuitive Learning Management System (LMS), students enrolled in the Online BBA in Marketing Management program can access recorded lectures, study guides, and assignments whenever it is most convenient for them. In order to give students useful insights from marketing experts, the university also hosts industry webinars, live interactive sessions, and career counseling programs. The curriculum also offers actual projects and internships, which help students apply what they have learned in practical settings and improve their chances of landing a job. Graduates can investigate a range of job options in public relations, advertising, digital marketing, sales, brand management, marketing, and business development. They can work with global corporations, digital agencies, FMCG companies, e-commerce enterprises, startups, or even create their own marketing campaigns. Additionally, the program prepares students for advanced coursework, including an MBA in marketing or other specialty credentials in analytics and digital marketing. Students who participate in Shoolini University’s Online BBA in Marketing Management program acquire industry exposure, a globally relevant education, and critical abilities that help them stand out in the cutthroat business world. This program is the ideal first step toward a prosperous career in the fast-paced marketing industry, regardless of your career goals—be they sales manager, brand strategist, marketing executive, or digital marketing specialist.

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Key Program USP's of Online BBA in Marketing Management from Shoolini University

Shoolini University's Online BBA in Marketing Management program offers a state-of-the-art, industry-relevant curriculum that equips students for prosperous careers in both traditional and digital marketing. The program is the ideal starting point for aspiring marketing professionals, company executives, and entrepreneurs hoping to succeed in the fast-paced field of marketing because it offers hands-on experience, professional mentoring, flexible learning, and robust placement assistance.

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Industry-Focused Marketing Curriculum: With a strong industrial focus, Shoolini University's online BBA in marketing management program makes sure that students gain current and useful marketing abilities. Consumer behavior, market research, brand management, digital marketing, sales tactics, and advertising techniques are just a few of the basic and advanced subjects covered in the curriculum. Students get a thorough understanding of marketing principles through a combination of theoretical knowledge and practical applications, positioning them for highly sought-after positions in the corporate and digital marketing industries.
2
Specialized Training in Digital & Social Media Marketing: The program gives particular attention to digital marketing, social media strategy, and e-commerce in recognition of the increasing dominance of digital platforms. Email campaigns, social media marketing, content marketing, influencer marketing, SEO, and Google Ads are among the techniques that students learn how to use. They may increase consumer engagement, establish a strong online brand presence, and improve digital advertising tactics for companies in a variety of sectors thanks to this exposure.
3
Hands-On Learning with Case Studies & Live Projects: The curriculum incorporates real-world case studies, industrial projects, and marketing simulations as part of its experiential and hands-on learning methodology. Working on real-world marketing campaigns, brand-building activities, and market research projects gives students invaluable practical experience that improves their problem-solving abilities and gets them ready for careers. Through the application of marketing theories to real-world business situations, they cultivate the analytical and strategic thinking skills necessary for effective decision-making.
4
Flexibility & Accessibility with Online Learning: Online BBA in Marketing Management program is fully online, students can study from anywhere in the globe and at their own speed. Students get access to recorded lectures, e-books, study materials, discussion boards, and faculty interactions via the university's cutting-edge Learning Management System (LMS). Working professionals, prospective business owners, and students juggling several obligations while obtaining a business degree will find this flexible learning format ideal.
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Expert Faculty & Industry Mentorship: Students gain from the direction of seasoned instructors and marketing specialists who bring practical business knowledge into the online learning environment. The program offers networking opportunities with marketing executives from leading brands, digital agencies, and international businesses, as well as guest lectures and mentorship sessions. Students learn about best practices, career paths in the industry, and current marketing trends thanks to these exchanges.

Course Curriculum of Online BBA in Marketing Management from Shoolini University

With a focus on marketing strategies, digital marketing, brand management, and sales tactics, Shoolini University's online BBA in marketing management program aims to give students a solid foundation in business fundamentals. Graduates will be well-prepared for the changing business environment thanks to the curriculum's coverage of both traditional and new marketing ideas.

semester First
  • Principles of Management
  • Business Communication
  • Business Economics
  • Financial Accounting
  • Computer Applications in Business
  • Business Mathematics
Semester Second
  • Marketing Management
  • Organizational Behavior
  • Cost & Management Accounting
  • Business Statistics
  • Business Environment & Law
  • Entrepreneurship Development
Semester Third
  • Consumer Behavior & Market Research
  • Brand Management
  • Sales & Distribution Management
  • Human Resource Management
  • Financial Management
  • Digital Marketing & Social Media Strategy
Semester Forth
  • Strategic Marketing Management
  • Advertising & Public Relations
  • Retail & E-Commerce Marketing
  • International Marketing
  • Business Analytics for Marketing
  • Leadership & Negotiation Skills
Semester Fifth
  • Customer Relationship Management (CRM)
  • Integrated Marketing Communication (IMC)
  • Logistics & Supply Chain Marketing
  • Event & Experiential Marketing
  • Corporate Finance & Investment Analysis
  • Internship / Live Marketing Project
Semester Sixth
  • Marketing Policy & Business Strategy
  • Digital Advertising & SEO
  • Market Simulation & Case Study Analysis
  • Corporate Social Responsibility (CSR) & Sustainable Marketing
  • Research Project / Dissertation
  • Career Development & Placement Training
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Learning Outcomes of Online BBA in Marketing Management from Shoolini University

The goal of Shoolini University's online BBA in marketing management program is to give students a solid foundation in digital knowledge, strategic thinking, marketing concepts, and leadership abilities. Graduates of the program will be qualified for a variety of positions in advertising, sales, marketing, and brand management in a range of sectors.

1
Graduates will gain a thorough understanding of the foundations of marketing, such as branding, advertising, consumer behavior, market research, and digital marketing. They will be able to successfully implement marketing techniques to promote client interaction and company expansion.
2
In order to conduct research, assess industry trends, and create effective marketing plans, students will gain the ability to make decisions based on data. Additionally, they will be able to use analytics tools to assess marketing initiatives and maximize their efficacy.
3
Graduates will become proficient in SEO, social media management, content marketing, email marketing, pay-per-click (PPC) advertising, and influencer marketing, with a particular emphasis on digital marketing. They are better equipped for positions in tech-driven companies, digital agencies, and e-commerce thanks to this understanding.
4
Through the development of team management, negotiation, business planning, and strategic decision-making skills, the curriculum helps students improve their managerial and leadership talents. These skills are necessary for both entrepreneurial success and leadership positions in marketing.
5
Students will gain excellent storytelling and communication skills, which are essential for managing public relations (PR), developing compelling advertising campaigns, and establishing brand identities. They will be able to create marketing messages that appeal to target demographics as a result.

Eligibility Criteria for Online BBA in Marketing Management from Shoolini University

  • iconCandidates must have completed 10+2 (Higher Secondary/Intermediate) or equivalent from a recognized board.
  • iconStudents from any stream (Commerce, Science, Arts, or Humanities) can apply.
  • iconA minimum aggregate score of 50% in 10+2 is preferred.

Fees Structure of Online BBA in Marketing Management from Shoolini University

Shoolini University's online BBA in marketing management program guarantees that students can obtain a top-notch education without having to worry about their finances. The university is a great alternative for prospective marketing professionals because it provides flexible payment plans and scholarships for qualified applicants.

Semesters

Fees

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Career Opportunities after Online BBA in Marketing Management from Shoolini University

Shoolini University's online BBA in marketing management program provides access to a wide range of fascinating job options in digital marketing, brand management, sales, advertising, and market research. Graduates can investigate positions in corporate enterprises, digital agency, e-commerce corporations, and global organizations with a solid basis in business and marketing principles.

IconMarketing Executive
IconBusiness Development Associate
IconMarket Research Analyst
IconClient Relationship Manager
IconProduct Marketing Specialist
IconDigital Marketing Specialist
IconSocial Media Manager
IconBrand Manager
IconPublic Relations Officer
IconCampaign Manager
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Top Hiring Companies

Graduates of Shoolini University's Online BBA in Marketing Management program have great employment prospects with top MNCs, digital marketing agency, advertising businesses, fast-moving consumer goods  enterprises, and e-commerce platforms. Students are able to land positions in prestigious companies because to the university's solid industry ties and placement assistance.

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Q&A

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Frequently Asked Questions

What are the key subjects covered in this program?Icon
Consumer behavior, brand management, digital marketing, market research, advertising, sales strategies, and public relations are among the fundamental marketing principles covered in the program.
Does the program include digital marketing training?Icon
Yes, digital marketing—including SEO, social media marketing, Google Ads, content marketing, and e-commerce strategies—is a major focus of the course.
Is there placement support available?Icon
Yes, thanks to its solid industry ties, Shoolini University offers career counseling, resume-building workshops, interview training, and placement support.
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