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Parul University Online

Online MBA in Marketing Management from Parul University

The Online MBA in Marketing Management from Parul University is a comprehensive and flexible program designed to equip students with...

Online MBA in Marketing Management from Parul University

The Online MBA in Marketing Management from Parul University is a comprehensive and flexible program designed to equip students with the knowledge, skills, and strategic mindset required to excel in the fast-paced and ever-evolving field of marketing. Participants in the program will gain knowledge in digital marketing, consumer behavior, marketing tactics, and brand management, as well as strengthen their leadership skills. With a curriculum that combines academic understanding with real-world applications, the program equips students to assume managerial positions in a range of industries, including startups and global businesses. The flexibility of the online MBA program in marketing management is one of its main benefits. Because the curriculum is fully online, students may balance their personal and professional obligations while learning at their own speed. Students can interact with the material at their own pace thanks to the asynchronous learning model, which offers recorded lectures, assignments, and interactive discussion boards. Because of its flexibility, the program is perfect for working professionals who want to grow in their careers without having to quit their jobs.

All things considered, Parul University’s Online MBA in Marketing Management is a very beneficial course of study for anyone looking to start or grow a marketing career. It provides a thorough educational experience that blends flexible online learning with in-depth knowledge of marketing, making it a great option for professionals who want to advance their careers and take on leadership responsibilities in the ever-changing marketing sector.

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Key Program USP's of Online MBA in Marketing Management from Parul University

The dynamic and highly specialized Parul University Online MBA in Marketing Management program is made to meet the needs of people who want to succeed in the marketing industry. This training is especially helpful for working individuals who want to improve their marketing skills while juggling their other obligations.

1
Comprehensive Curriculum Covering Contemporary Marketing Trends: The curriculum is broad and revised frequently to take into account the most recent advancements and trends in the marketing sector. Students acquire a thorough grasp of the fundamental ideas that propel success in the marketing industry, from brand management and strategic marketing to consumer behavior and digital marketing. This guarantees that graduates are knowledgeable about contemporary marketing strategies and equipped to handle the changing needs of the sector.
2
Flexible Learning Mode for Working Professionals: The Online MBA in Marketing Management's adaptable delivery structure is one of its best qualities. Students can learn at their own pace in the online format, which makes it perfect for entrepreneurs, working professionals, and people with other personal obligations. The software offers students a customized learning experience that works with their hectic schedules by including asynchronous learning resources like readings, recorded lectures, and assignments that they may access whenever it is most convenient for them.
3
Industry-Relevant Knowledge and Skills: Parul University makes certain that the course of study is in line with the real-world requirements of the marketing industry. Through interactive conversations, genuine industry projects, and real-world case studies, students are able to apply marketing theories and methods to real-world business situations. This hands-on approach improves students' problem-solving skills and gives them the resources they need to be successful in managerial positions in the marketing industry.
4
Expertise in Digital Marketing and Social Media Strategies: The Online MBA in Marketing Management program has a strong emphasis on social media marketing, data-driven marketing tactics, and the use of digital marketing technologies due to the growing significance of digital channels in marketing. Students become proficient in using technology to efficiently contact target audiences, exploiting online platforms, and evaluating customer data. Graduates will be well-prepared for the contemporary difficulties of the marketing sector because to this emphasis on digital marketing.

Course Curriculum of Online MBA in Marketing Management from Parul University

Parul University's Online MBA in Marketing Management program is a skillfully designed curriculum that equips students for leadership positions in the marketing sector by fusing academic understanding with real-world application. The program aims to give students a thorough understanding of the ever-changing fields of marketing, consumer behavior, digital tactics, brand management, and more.

Semester 1
  • Management Concepts and Organizational Behavior
  • Marketing Management
  • Managerial Economics
  • Financial Accounting and Management
  • Quantitative Techniques for Management
Semester 2
  • Consumer Behavior
  • Digital Marketing
  • Brand Management
  • Sales and Distribution Management
  • Research Methodology
Semester 3
  • Strategic Marketing Management
  • Advertising and Promotional Strategies
  • International Marketing
  • Marketing Analytics
  • Ethics and Corporate Social Responsibility in Marketing
Semester 4
  • Leadership and Change Management
  • Innovations in Marketing
  • Business Communication and Negotiation Skills
  • Capstone Project
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Learning Outcomes of Online MBA in Marketing Management from Parul University

With an emphasis on customer behavior, brand management, and strategic marketing, the program gives students the tools they need to succeed in the cutthroat marketing sector.

1
The curriculum emphasizes the development of critical leadership, communication, and decision-making abilities in addition to marketing knowledge. The difficulties of managing marketing teams, coming to smart business judgments, and propelling organizational growth are all skills that students learn.
2
Through webinars, networking events, and guest lectures, the program gives students access to a network of marketing executives, seasoned teachers, and experts in the field. This exposure offers insightful information about the difficulties, new trends, and practices of the sector today. Students can also establish relationships with classmates and professionals, which may lead to future employment chances.
3
Faculty and academic advisors provide students with individualized mentoring and support throughout the program. This advice ensures that students maximize their school experience by assisting them in navigating the challenges of coursework and career planning.
4
Parul University provides reasonable cost structures for the Online MBA in Marketing Management since it recognizes the financial obligations of students. Additionally, the university offers flexible payment plans, which let students better control the expense of their study. Eligible applicants can also apply for financial aid and scholarships, making high-quality education available to more people.

Eligibility Criteria for Online MBA in Marketing Management from Parul University

  • iconApplicants must have a Bachelor’s degree (or equivalent) in any discipline from a recognized university.
  • iconThe minimum required percentage for eligibility is generally 50% in the qualifying degree.

Fees Structure of Online MBA in Marketing Management from Parul University

The Online MBA in Marketing Management from Parul University is designed to be both comprehensive and affordable, making it accessible to a wide range of students.

Semesters

Fees

Semester 1

37,500

Semester 2

37,500

Semester 3

37,500

Semester 4

37,500

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Career Opportunities after Online MBA in Marketing Management from Parul University

Given its emphasis on strategic marketing, brand management, digital marketing, and leadership abilities, Parul University's Online MBA in Marketing Management program offers graduates a wide range of job options in a variety of industries.

IconBrand Manager
IconDigital Marketing Manager
IconMarketing Strategist
Icon Advertising Manager
IconSales and Marketing Manager
Icon Market Research Analyst
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Top Hiring Companies

Parul University's online MBA program in marketing management offers graduates the chance to work for some of the top businesses in a range of sectors. Students are in great demand by both domestic and foreign companies due to the program's comprehensiveness and emphasis on strategic marketing, digital marketing, brand management, and leadership abilities.

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Frequently Asked Questions

Is the Online MBA in Marketing Management self-paced or live?Icon
The program offers a blended learning format, with pre-recorded lectures, live interactive sessions, and assignments. This allows students to study at their own pace while also engaging with faculty and peers in real-time.
What kind of learning support will I get?Icon
Students get access to a digital learning platform that includes video lectures, e-books, discussion forums, doubt-clearing sessions, and academic mentorship from faculty members. Dedicated support is also available for tech and administrative queries.
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