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Parul University Online

Online MBA in Digital Marketing from Parul University

Parul University’s Online MBA in Digital Marketing is a thorough, career-focused postgraduate program designed for ambitious marketers, business professionals, and...

Online MBA in Digital Marketing from Parul University

Parul University’s Online MBA in Digital Marketing is a thorough, career-focused postgraduate program designed for ambitious marketers, business professionals, and entrepreneurs who want to focus on the rapidly changing field of digital marketing. This two-year degree, which is offered in a flexible online format, gives students the advanced knowledge and real-world skills they need to oversee and carry out marketing initiatives in the digital sphere. The program is perfect for recent graduates and working professionals who want to advance their education and gain new skills without compromising their existing obligations. It offers a well-rounded curriculum that is pertinent to the industry by fusing fundamental business management concepts with sophisticated digital marketing tools and strategies. In order to meet the needs of the present marketing environment, Parul University’s online MBA program in digital marketing combines theoretical knowledge with practical experience using cutting-edge platforms and technology.

A wide range of positions, such as Digital Marketing Manager, SEO/SEM Specialist, Social Media Strategist, Content Marketing Manager, Brand Manager, Analytics Consultant, and E-commerce Marketing Head, are suitable for graduates of Parul University’s online MBA program in digital marketing. They can also work as independent digital consultants or start their own digital businesses. Students can connect with top recruiting partners and maintain their competitiveness in the quickly expanding digital economy thanks to the university’s strong industry ties and career support services.

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Key Program USP's of Online MBA in Digital Marketing from Parul University

Parul University's Online MBA in Digital Marketing program is specially designed to satisfy the ever-changing demands of the digital business environment by providing the ideal fusion of managerial savvy and state-of-the-art marketing knowledge. Professionals, business owners, and recent graduates who want to become experts in digital tactics and run effective online marketing campaigns on multiple platforms will find this curriculum suitable.

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Industry-Relevant Curriculum Designed by Experts: Experts in digital marketing and academic professionals have selected the program, guaranteeing that the curriculum is in line with current market trends and industry standards. Along with specialized digital marketing modules like SEO, SEM, social media, influencer marketing, email marketing, mobile marketing, and web analytics, it covers fundamental management topics.
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Flexible and Self-Paced Learning Model: Parul University’s online MBA allows students to learn at their own speed with a blend of live classrooms, recorded video lectures, and interactive e-learning resources. Students and working professionals who wish to balance their studies with other obligations would find this framework suitable.
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Hands-On Exposure to Marketing Tools and Technologies: Learners receive hands-on instruction on popular digital marketing tools including HubSpot, Facebook Ads Manager, Google Ads, Google Analytics, and other platforms for managing campaigns and content. This practical experience gives students the technical skills needed for contemporary digital jobs.
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Case Studies, Projects, and Real-Time Simulations: Students in the program gain an understanding of how digital strategies are applied in real-world business scenarios through simulation-based projects and real-world case studies. This hands-on method improves critical thinking and problem-solving skills.

Course Curriculum of Online MBA in Digital Marketing from Parul University

Parul University's Online MBA in Digital Marketing program offers a comprehensive and well-thought-out curriculum that combines specialist knowledge in the rapidly developing sector of digital marketing with the fundamentals of business administration. With a two-year duration and four semesters, the program's objectives are to foster digital knowledge and managerial ability.

Semester 1
  • Principles of Management
  • Organizational Behavior
  • Managerial Economics
  • Financial Accounting
  • Quantitative Techniques for Management
Semester 2
  • Marketing Management
  • Financial Management
  • Human Resource Management
  • Digital Marketing Fundamentals
  • Business Communication
Semester 3
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Social Media and Content Marketing
  • Web Analytics and Digital Metrics
  • Email and Mobile Marketing
  • Elective Course
Semester 4
  • Strategic Management
  • Legal and Ethical Aspects of Digital Marketing
  • Entrepreneurship and Innovation in Digital Space
  • Capstone Project / Industry Internship
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Learning Outcomes of Online MBA in Digital Marketing from Parul University

The program guarantees that students acquire a comprehensive understanding of business operations while delving deeply into digital marketing strategies thanks to a curriculum that is based on both strategic management and contemporary marketing tools. Offering this degree through an extremely flexible and accessible online platform, Parul University—known for its industry-aligned teaching and technical emphasis—makes it an appealing option for students both in India and outside.

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Students apply their theoretical knowledge in a practical setting by working on a capstone project or an industrial internship during their final semester. Students' resumes benefit greatly from this project work, which also helps them develop a solid portfolio.
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Parul University offers comprehensive career services, such as help with placement, interview preparation, and resume development. To facilitate students' seamless transition into fulfilling positions, the university keeps up relationships with leading recruiters in the e-commerce and digital marketing industries.
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Through peer networking, mentor contacts, and virtual group conversations, the online platform promotes cooperation. Students can establish a strong professional network by interacting with peers and professionals in the sector.
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The program makes high-quality management education affordable and accessible to a larger audience by providing flexible installment plans and cheap prices. Because of this, it is an affordable option for people who want to improve their credentials.

Eligibility Criteria for Online MBA in Digital Marketing from Parul University

  • iconApplicants must have successfully completed a Bachelor’s degree (in any discipline) from a recognized university or institution.
  • iconandidates should have secured a minimum of 50% aggregate marks in their qualifying bachelor’s degree examination. For candidates belonging to reserved categories (such as SC/ST/OBC), a relaxation of up to 5% in the minimum required marks may be applicable as per university and government regulations.

Fees Structure of Online MBA in Digital Marketing from Parul University

The Online MBA in Digital Marketing from Parul University is designed to be both comprehensive and affordable, making it accessible to a wide range of students.

Semesters

Fees

Semester 1

37,500

Semester 2

37,500

Semester 3

37,500

Semester 4

37,500

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Career Opportunities after Online MBA in Digital Marketing from Parul University

Parul University graduates with an online master's degree in digital marketing are prepared for a variety of job paths in fields that depend more and more on digital channels to connect with and interact with consumers. The curriculum prepares students for leadership positions in marketing, branding, analytics, and e-commerce by giving them both management insights and digital marketing experience.

Icon Digital Marketing Manager
IconSEO/SEM Specialist
IconSocial Media Manager/Strategist
IconContent Marketing Manager
IconPerformance Marketing Analyst
IconEmail Marketing Specialist
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Top Hiring Companies

Graduates of Parul University's Online MBA in Digital Marketing program can pursue fulfilling careers in a variety of prestigious organizations in sectors that are rapidly growing their digital presence. These companies seek workers who possess a solid background in both strategic management and practical knowledge of digital marketing—exactly the combination of skills that our MBA program cultivates.

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Q&A

Still have questions? Ask your question here and our community of experts will find an answer. Go to the community page here

Frequently Asked Questions

What is the mode of learning for the program?Icon
The program is delivered completely online, including live classes, recorded lectures, interactive discussions, and online assignments. It allows for flexible learning, especially for working professionals.
Do I need to appear for any entrance exam to get admission?Icon
No entrance exam is required for admission. Admission is based on fulfilling the basic eligibility criteria—primarily a bachelor’s degree with a minimum of 50% marks.
Can working professionals enroll in this program?Icon
Absolutely. The online mode is ideal for working professionals, entrepreneurs, and even fresh graduates who want to upskill while managing their current commitments.
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