Icon
Chitkara University Online

Online MBA in Marketing ( with specialisation in Digital Marketing and Strategy)

The surge of social media platforms, online content, and e-commerce has catalyzed significant growth and transformation in the marketing industry....

About Online MBA in Marketing ( with specialisation in Digital Marketing and Strategy)

The surge of social media platforms, online content, and e-commerce has catalyzed significant growth and transformation in the marketing industry. Employers place a premium on individuals with a comprehensive grasp of seamlessly incorporating marketing strategies within the rapidly evolving digital terrain. For those seeking to enhance their earning potential and equip themselves for career progression in the dynamic realm of digital marketing, enrolling in Chitkara University’s online MBA in Marketing (with a specialization in Digital Marketing and Strategy) program is a prudent choice.

This program caters to entry- to mid-level professionals poised to transition into roles involving strategic decision-making. Additionally, it is well-suited for seasoned marketers looking to augment their proficiency in the digital domain.

Choose this Program

When do you want to start?
Chitkara University Online
Select program

Key Program USPs of Online MBA in Digital Marketing from Chitkara University Online

Empower your marketing journey with Chitkara University's Online MBA that will help you unleash your digital excellence.

1
Holistic Skill Development: The Online MBA program in Marketing at Chitkara University equips students with over 30 industry-relevant skills, positioning them to meet customer expectations and devise innovative digital strategies for sector leadership.
2
Industry-Immersive Learning: Benefit from insights shared by corporate leaders through 20+ Masterclass sessions, gaining firsthand knowledge from industry stalwarts in the dynamic field of digital marketing.
3
Strategic Optimization Training: Develop expertise in optimizing digital marketing content and distribution channels, exploring the multitude of options available in the digital landscape.
4
Comprehensive Learning Experience: Invest 600+ learning hours, and access specialized courses from LinkedIn Learning & Coursera, read global marketing case studies from Harvard Business Publishing, and engage in stimulating coursework from E&Y online content.

Course Curriculum of Online MBA in Digital Marketing from Chitkara University Online

Immerse yourself in a thoughtfully designed learning journey, merging theoretical foundations, practical skill development, and industry-relevant insights to propel your career forward.

Semester 1
  • Marketing Management
  • Organisational Behavior and HR
  • Introduction to Digital Marketing
  • Brand Management
  • Website Development
Semester 2
  • Managerial Economics
  • Business Finance
  • Social Media Marketing
  • E-Commerce Management & Web Analytics
  • Search Engine Optimisation
Semester 3
  • Indian Knowledge System
  • Search Engine Marketing
  • Social Media Ads & Email Marketing
  • Creative Marketing
  • Socia Media Analytics and Media Planning
Semester 4
  • Performance Marketing
  • Marketing Research and Analytics
  • Strategic Marketing
  • Entrepreneurship and Innovation (Capstone Project)

Learning Outcomes of Online MBA in Digital Marketing from Chitkara University Online

Upon completing the Online MBA in Marleting program at Chitkara University, participants can expect to achieve the following learning outcomes:

1
Strategic Marketing Acumen: Develop a profound understanding of strategic marketing principles and their application in the ever-evolving digital landscape.
2
Decision-Making Proficiency: Acquire skills to make informed and effective decisions, particularly in the context of digital marketing challenges and opportunities.
3
Leadership in the Digital Age: Cultivate leadership qualities tailored for the dynamic digital age, positioning oneself as a capable and visionary leader in the field of marketing.
4
Advanced Digital Marketing Techniques: Master advanced techniques and tools employed in digital marketing, staying abreast of industry trends and innovations.
5
Cross-Functional Collaboration: Foster the ability to collaborate across diverse functions within an organization, integrating marketing strategies seamlessly into broader business objectives.
6
Adaptability and Innovation: Develop a mindset of adaptability and innovation, crucial for navigating the rapidly changing landscape of digital marketing.

Eligibility of Online MBA in Digital Marketing from Chitkara University Online

  • iconTo pursue an online MBA in Marketing, you must have - Completed graduation or equivalent qualification from a recognized university or institution. A student with foreign education must have : Completed graduation or equivalent qualification from a recognized university or institution. Certificate of equivalence from the Association of Indian Universities required. (Refer to http://aiu.ac.in/).

Fee Structure of Online MBA in Digital Marketing from Chitkara University Online

Invest in your future with quality education at Chitkara University – Discover transparent and tailored fee structure for your academic journey.

Semesters

Fees

Semester 1

Rs. 50,000/-

Semester 2

Rs. 50,000/-

Semester 3

Rs. 50,000/-

Semester 4

Rs. 50,000/-

Finance Your Education

MyOnlineCollege has brought multiple loan partners on one platform to make it easier for you to finance your education. With multiple loan partner options, You can choose interest rate, duration, payment terms, etc. to make your higher education dream easier. Begin your journey by quickly filling out this form to learn more about your financing options.

Our Loan Partners
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon

Education Loan

We are committed to helping you access financial assistance tailored to your educational needs. Our streamlined application process and flexible repayment options make securing a loan for online education a hassle-free experience.

Low Cost EMI

Our affordable EMI plans, ensure that the cost of education doesn't become a barrier to your aspirations. With our student-friendly EMI options, you can conveniently spread the cost of your education over manageable monthly payments

No Cost EMI

Many partner institutions allow you to enroll in their programs without incurring any additional charges on your monthly payments. This means you can invest in your education without worrying about interest costs, making quality learning a budget-friendly choice.

Career Opportunities After Online MBA in Digital Marketing from Chitkara University Online

After completion of the Online MBA program in Marketing with specialisation in Digital Marketing & Strategy, you can look forward to career progression in roles such as:

IconDigital Marketing Analyst
IconSocial Media Copywriter
IconSearch Engine Marketing Strategist
IconCommunity Manager
IconMobile Marketing Media Planner
IconDirector of Marketing & Social Media

    Q&A

    Chitkara University's ACCA International Finance MBA Graduates Find Ample Opportunities To Work With Some Of The Biggest And Most Reputable Multinational Companies Across Various Industries. Our Graduates Are Well-Equipped To Succeed In A Variety Of Finance, Accounting, Or Business Management Roles Like

    Footer logo
    Facebook IconFacebook IconFacebook IconFacebook Icon

    India’s Top Universities

    MyOnlineCollege is India’s youngest aggregator for online education programs offered by India’s best universities. Our unique approach to presenting each universities’ offerings makes it easier for students and parents to make informed decisions. We provide end-to-end services from admission guidance, university selection, admissions and post admission services so that you can focus on what matters to you – Quality Education.

    Find your Program

    When do you want to start?
    Select university
    Select program