Amrita University Online

Online MBA in Marketing

An Online MBA with a focus on Marketing from Amrita Vishwa Vidyapeetham provides people looking to progress in the fast-paced,...

About Online MBA in Marketing

An Online MBA with a focus on Marketing from Amrita Vishwa Vidyapeetham provides people looking to progress in the fast-paced, cutthroat business of marketing with a thorough and adaptable career path. Students acquire a comprehensive understanding of marketing ideas, tactics, and techniques—all crucial for success in today’s quickly changing marketplace—through a combination of basic business courses and specialized marketing programs. A marketing online MBA program often covers a wide range of subjects, such as consumer behavior, branding, market research, digital marketing, marketing management, marketing analytics, and strategic marketing planning. Students gain knowledge on how to create and carry out successful marketing campaigns, use digital technologies for advertising, assess consumer trends and market trends, and create and oversee powerful brands that appeal to target markets. All things considered, an online MBA in marketing gives students the information, abilities, and connections required to be successful in a range of marketing positions and sectors. Graduates of online MBA programs in marketing are well-prepared to traverse the complexity of the contemporary marketing landscape and foster business growth and innovation, regardless of their career aspirations, which include marketing managers, brand strategists, digital marketing specialists, and entrepreneurs.

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Online MBA in Marketing

Key Program of Online MBA in Marketing from Amrita Vishwa Vidyapeetham

In addition to giving students a strong foundation in marketing theories and techniques, these programs give them the specific knowledge and abilities they need to succeed in a range of marketing-related jobs and sectors.

Marketing management: Includes branding, customer behavior analysis, market research, and product development methods.
Digital marketing: Examines social media, search engine optimization (SEO), content marketing, online marketing platforms, and analytics for digital initiatives.
Marketing analytics : Analyzes marketing metrics, customer insights, and marketing performance measurement strategies to teach data-driven decision-making.
Building and maintaining brand equity, positioning, identity creation, and communication tactics are the main focuses of brand management.

Course Curriculum of Online MBA in Marketing from Amrita Vishwa Vidyapeetham

A flexible and immersive learning environment is provided by an online MBA in Marketing course, which gives students the advanced marketing strategies, analytics, and leadership abilities they need to succeed in a variety of marketing professions and industries. Students gain competence in topics including digital marketing, brand management, market research, and strategic planning through a combination of in-depth coursework, practical case studies, and interactive learning platforms.

Semester First
  • Business Communications
  • Managerial Economics - Micro & Macro
  • Organisational Behaviour
  • Accounting for Managers
  • Marketing Management
  • Business Statistics
Semester Second
  • Operations Management
  • Technology Transformation for Business
  • Human Resource Management
  • Financial Cost Management
  • Consumer Behavior
  • Business Analytics
  • Education for Life - 2
Semester Third
  • Strategic Management
  • International Business
  • Legal Aspects and Business Ethics
  • Education for Life – 3
  • Digital Marketing
  • Sales and Distribution Management
  • Marketing Communications
Semester Fourth
  • Entrepreneurship and Innovation
  • CSR & Sustainability
  • Education for Life - 4
  • Data Driven Marketing
  • Customer Relationship Management
  • Marketing Research
  • Retail Marketing
  • Project

Learning Outcomes of Online MBA in Marketing from Amrita Vishwa Vidyapeetham

The learning objectives of an online MBA program in marketing include developing leadership skills that are critical for spearheading successful marketing campaigns and initiatives in the fast-paced business environment of today, as well as mastering sophisticated marketing strategies and refining analytical skills for consumer behavior analysis and market research.

Establish the general goals of the online MBA in Marketing program, taking into account things like information acquisition, skill development, and career progression in the marketing industry.
Dissect the program's objectives into precise, quantifiable learning goals that outline the abilities, know-how, and proficiency that students should possess at the conclusion of the course. Pay particular attention to topics like digital marketing, branding, market research, strategic marketing planning, and marketing analytics.
Make sure that the courses, assignments, and assessments in the online MBA in Marketing program are structured to support the accomplishment of the specified learning objectives and to advance the specific areas of knowledge and skills that are being developed.
Choose appropriate evaluation techniques, such as tests, projects, case studies, presentations, and portfolios, to gauge students' progress and completion of the learning objectives. These techniques are designed to examine students' comprehension and utilization of marketing concepts and tactics.

Eligibility Criteria of Online MBA in Marketing from Amrita Vishwa Vidyapeetham

  • iconMinimum 60% aggregate in 10th, 12th and UG. Students in their final year can apply with the last completed semester results.
  • iconUG degree (10+2+3 Pattern), recognized by AIU (Association of Indian Universities)
  • iconlearners with an aggregate minimum of 60% marks.
  • iconLearners below 60% marks will be also considered for admissions following a short interview.

Fees Structure of Online MBA in Marketing from Amrita Vishwa Vidyapeetham

Online MBA in Marketing programs often charge a combination of tuition, technology fees, and sometimes extra for course materials or textbooks.



Per Semester Fees


Registration Fees


Exam Fees( Per Semester)


Full Fees


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Career Opportunities After Online MBA in Marketing from Amrita Vishwa Vidyapeetham

With the skills and knowledge required to successfully navigate the complexities of contemporary marketing environments and spur business growth, an online MBA in marketing prepares graduates for a wide range of career opportunities in brand management, digital marketing, market research, product management, and strategic marketing roles across various industries.

IconBrand management
IconMarket Research Analyst
IconBusiness Development Manager
Icon Sales Management
IconAsset management
IconMarketing Manager
IconPublic relations Manager
IconCorporate Sales
IconMarket research
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