Global Digital Strategist Manuel De Vits Hosts Masterclass at Chitkara University

Chitkara University recently welcomed Manuel De Vits, a renowned digital strategist with international experience in Japan, Luxembourg, Belgium, and Dubai, for a masterclass on digital marketing. De Vits offered students and faculty a deep dive into the rapidly evolving digital marketing landscape, providing insights and strategies to navigate this dynamic field.

Focussing on building a strong digital presence, De Vits emphasized the importance of a personal profile that authentically represents one’s identity. “Your profile is always about you,” he noted, urging students to thoughtfully curate every aspect of their digital persona—from photos to taglines—to stand out in a competitive online environment.

De Vits also guided participants on generating leads, even without extensive professional experience. He explained how optimising online profiles can attract potential employers and collaborators, while highlighting the role of strategic content in keeping visitors engaged. According to De Vits, a well-crafted digital identity not only boosts visibility but also encourages deeper interaction and creates valuable networking opportunities.

The session provided practical takeaways for both aspiring digital marketers and professionals, giving them a clearer understanding of the complexities of digital marketing in today’s globalised world. Faculty members at Chitkara University appreciated the relevance of De Vits’ insights, which aligned with the institution’s focus on delivering industry-driven education.

De Vits concluded by encouraging students to embrace continuous learning, noting, “The digital landscape is constantly evolving. Lifelong learning is key to staying relevant.” His masterclass reinforced the importance of adaptability in a field driven by rapid innovation.

The masterclass marked yet another milestone in Chitkara University’s dedication to providing cutting-edge learning opportunities that equip students with the skills and knowledge needed to thrive in a global digital economy. As part of the university’s ongoing efforts to foster innovation, such engagements play a pivotal role in preparing students for leadership in the digital marketing industry.